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A panel of SEO professionals at WordCamp Europe recently discussed how AI is changing search and what businesses should do to remain visible. While they sometimes disagreed about whether AI changes SEO or if this is just another stage of its evolution, they largely agreed that success increasingly depends on four key fundamentals that are […]
This post was sponsored by Branch. The opinions expressed in this article are the sponsor’s own. Is AI search actually replacing SEO, or do I need to budget for both? How do I attribute conversions to ChatGPT vs. AI Overviews? AI is progressing so quickly that it’s hard to keep track of the changes, let […]
Anthropic announced Claude Fable 5, its new generally available flagship AI model. The company says Fable 5 is its most capable publicly accessible model yet and is designed to handle longer, more complex tasks than previous Claude models. Anthropic highlighted improvements in coding and site development, knowledge work and research, vision and long-context tasks, new […]
Digital Content Next, a trade body representing US digital publishers, has sent a cease and desist letter to the Common Crawl Foundation. The letter demands Common Crawl stop collecting publisher content and remove material already in its datasets. DCN CEO Jason Kint announced the legal notice in a blog post, and Press Gazette reported additional […]
Reuters and Time now default to blocking AI bots, allowing only approved crawlers through allowlists, Digiday reports. Both publishers made the decision in May, joining People Inc. and The Atlantic, which adopted similar setups within the past year. Reuters says the change hasn’t cost it traffic, while cutting what it spends serving bots. Executives credit […]
There’s a particular flavor of panic in our industry at the moment. It’s the panic of the digital marketer who has been told, repeatedly and loudly, that if they aren’t piping every decision through an LLM by the end of the quarter, they will be replaced by a more obedient colleague who is. The pitch […]
A conversation is happening in every enterprise right now, and most CMOs and CIOs do not realize they are talking past each other. The rise of AI agents is prompting new collaboration between marketers, AEO strategies, and leadership. When the CIO hears “AI agents,” they think about the productivity rollout. Copilot seats, agentic workflows, internal […]
Brands can appear in AI-generated answers and still not come across as believable, according to an analysis from communications agency Burson. The report, called “The Credibility Paradox,” says getting mentioned in AI answers isn’t the whole picture. Burson argues that brands should care about how convincing those answers actually are. If you want to go […]
Most international content strategies still assume that what works for an audience in one market will work the same way somewhere else, once it’s translated. That assumption breaks down before a single word gets read, because attention itself does not behave the same way across cultures. People in different markets look at a page in […]
For two years, the AI visibility question has been one question: Does your website get cited? Late June 2026, the question becomes two. Does your website get cited, and when the agent shows up to book the appointment on a user’s phone, can the agent actually complete the booking? On May 12, 2026, Google announced […]