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When a customer asks ChatGPT, Gemini, or Google AI Overviews about a brand near them, the answer increasingly comes from a Reddit thread. For many brands, their owned content is not showing up. Across most industries, Reddit is now the single most-cited source in AI search. For multi-location brands, that creates a problem most haven’t […]
A new report from iPullRank looks at how Google’s Personal Intelligence feature influences how brands appear in AI Mode. The SEO agency analyzed 1,922 AI Mode responses and found a 46-percentage-point lift in mentions of brands seeded through a Personal Intelligence-connected account. What They Found In Personal Intelligence-connected accounts, the brands they tested appeared more […]
Google CEO Sundar Pichai acknowledged room for improvement in AI Overviews when shown a live product-query result during a Decoder podcast interview with Nilay Patel. Patel showed Pichai a live search result. Pichai called it “more opinionated than it should be” for the query. The interview was recorded after Google I/O 2026. What Pichai Said […]
If a user types your brand name into Google or Chrome, you might reasonably assume they are about to visit your website. Google has always been a place people pass through on the way to somewhere else, but AI Overviews are changing how long that passage takes, and what happens during it. To assess these […]
Reddit CEO Steve Huffman said large language models “would not exist as we know them” without Reddit’s content. He called the platform’s user-generated data “modern oil” for AI. Huffman made the comments during an interview at Fast Company’s Most Innovative Companies Summit. What Huffman Said About Reddit’s Value To AI Huffman described the position Reddit’s […]
Google CEO Sundar Pichai acknowledged the company is “a bit behind” the frontier on agentic coding. Pichai called coding “very foundational” to Google’s AI work. He made the comments on the New York Times Hard Fork podcast. The interview came days after Google’s I/O developer conference. Where Google Sees The Gap When asked about Google’s […]
Last week, I read Giulia Panozzo’s article about rethinking audience targeting in a signal-loss era. I also read Harry Clarkson-Bennett’s article about creating non-commodity content. And then I read Matt G. Southern’s article about Google’s new AI search guide officially calls AEO and GEO “still SEO.” Reading them together, I kept hearing the same message: […]
Agent-readiness crossed from concept to measurable infrastructure this week. On April 17, as Cloudflare Agents Week extended into its sixth day, the company shipped isitagentready.com, a public scanner that scores any website on how prepared it is for AI agents. Paste a URL, get a score, see which checks passed and which failed, read AI-generated […]
The loudest reactions after Google I/O 2026 were that Search had been replaced overnight. Google’s messaging went the other way, insisting that AI Search still depends on the web and existing SEO fundamentals. The reality sits between those two positions, and the risk most people are naming is the wrong one. TechCrunch claimed “Google Search […]
I stumbled upon three separate articles about writing and AI in the same week, each from a completely different angle, and all describing the same thing. A novelist turned MIT writing lecturer confronting students who outsourced their essays to AI. A new Graphite study showing AI-generated articles now make up roughly half of all new […]