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Welcome to the week’s Pulse: This week’s updates touch rankings, the Search interface, AI Mode behavior, and Google’s guidance around AI agents. Google launched a core update, announced what it called the biggest upgrade to the Search box in over 25 years, released first-party AI Mode usage data, and sent mixed signals on llms.txt from […]
Oliver Sild, founder of Patchstack WordPress security company, shared concerns about the security of AI API keys in WordPress 7.0, sharing that there “will be an absolute rush by hackers to steal API keys.” To underline this point, an actual security bug was discovered in WordPress 7.0 that exposes API keys. AI API Keys Are […]
For roughly two decades, the SEO discipline operated on a quiet assumption that turned out to be one of its most valuable features. Guidance from one search engine traveled. If Google said sitemaps mattered, Bing said sitemaps mattered. If Bing said structured data deserved real effort, Google said the same. Practitioners optimized for Google with […]
When Microsoft Clarity made AI citations available to all users, it opened up a new playground for SEOs to harvest AI visibility data. Finally, we can see the exact “grounding queries” an AI engine uses to pull our content. It raises a massive question because this is a Microsoft tool: Are the insights useless if […]
Google’s John Mueller says markdown pages serve a specific purpose for developer documentation sites but won’t help most websites, even as search becomes more agentic. Mueller laid out his reasoning in a Bluesky thread. He was responding to a question from Lily Ray about why Google publishes LLMs.txt files and markdown pages, even though they […]
After weeks of delay, WordPress 7.0 is finally released. The centerpiece feature was supposed to be real-time collaboration (RTC) but what is shipping is bigger: Native AI integration, a watershed moment in the content management system’s history. Native AI integration is what will carry WordPress into the future and put more distance between it and […]
Google announced two new ad formats for AI Mode during Google Marketing Live: Conversational Discovery ads and Highlighted Answers. Both formats are powered by Gemini and designed to place ads more directly inside AI-generated responses and recommendation flows. According to Google, the formats will include an independent AI explainer that synthesizes information about a product […]
Google released a report detailing how people use AI Mode in the U.S., drawing on internal Search data and Google Trends to map search behavior one year after launch. The report, published alongside Google I/O 2026 announcements, said that AI Mode has surpassed 1 billion monthly active users globally. Queries have more than doubled every […]
“There is now ample evidence, collected over the last few years, that AI systems are unpredictable and difficult to control.” That’s Dario Amodei in January, writing about the technology his company sells. Compare with what’s on your LinkedIn timeline this week. Here’s the script: Schema markup ensures AI engines parse your content. The first sentence […]
Google’s Search and Chrome documentation now point in different directions on llms.txt, depending on whether the goal is Search visibility or agentic browser readiness. Google Search recently published a new optimization guide that lists llms.txt among the tactics you don’t need for generative AI features. The guide groups it with content chunking, AI-specific rewriting, and […]