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An affiliate site that has plateaued for months, or years, is not out of options. It has simply run out of the obvious ones. When traffic stalls, revenue flattens, and you have already covered every logical topic in your niche, the fix rarely comes from writing more of what already exists. It comes from finding […]
Ask ChatGPT or Claude to recommend a product in your market. If your brand does not appear, you have a problem that no amount of keyword optimization will fix. Most SEO professionals, when faced with this, immediately think about content. More pages, more keywords, better on-page signals. But the reason your brand is absent from […]
Google’s Sundar Pichai recently said that the future of Search is agentic, but what does that really mean? A recent tweet from Google’s search product lead shows what the new kind of task-based search looks like. It’s increasingly apparent that the internet is transitioning to a model where every person has their own agent running […]
Chrome’s auto browse scrolls and clicks through pages. ChatGPT Atlas fills in forms and completes purchases. Perplexity Comet researches across open tabs. Every major AI platform can now navigate a website on its own — but none of them sees your site the way a human visitor does, and building for the wrong model of […]
Google CEO Sundar Pichai’s description of search as a future “agent manager” made headlines this week after an hour-long interview with Stripe CEO Patrick Collison. As SEJ’s Roger Montti reported, Pichai described a version of search where users have “many threads running” and are completing tasks rather than browsing results. But the interview covered more […]
I really enjoyed this interview with Sundar Pichai by John Collison and Elad Gil of Stripe. Here are the five most interesting things I learned. 1. Search Will Still Exist In The Future, But Much Of It Will Be Agentic Sundar was asked if agents would replace Search. He said: “If I fast forward, a […]
The next time you ask an AI what product to buy, which agency to hire, or which software platform actually works, pay attention to where the answer comes from. Increasingly, it does not come from the vendor’s own website. It comes from a stranger’s Reddit comment written eighteen months ago, upvoted 847 times by people […]
In a recent interview, Google’s CEO, Sundar Pichai, explained how search is changing in response to advances in AI. The discussion centered on a simple question: If AI can act, plan, and execute, then what role will search play in the future? Related reading: youtube CEO reveals your video marketing strategy for 2026. Information Queries […]
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. Improving search visibility across traditional and AI search requires evolving our methods and updating how teams work together to improve outcomes. Content teams and SEO teams have always needed each other. But with AI search raising the bar on […]
Akamai analyzed AI bot activity by examining application-layer traffic from its bot management tools. Commerce drew the most AI bot traffic at 48%. Media, which includes publishing, video, social media, and broadcasting, came second at 13%. Publishing companies accounted for 40% of all AI bot activity in media, ahead of broadcast and OTT at 29%. […]