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SEJ Live’s opening panel covered three months of AI search changes from three angles. I covered the news, SEJ Founder Loren Baker covered the business case, and Managing Editor Shelley Walsh covered content strategy. The on-demand recording is available here. The session was called “What’s Hot, What’s Not,” and our goal was to identify the […]
Automation has been part of PPC management for longer than many marketers realize. Bid adjustments, keyword expansion, and audience targeting have been guided by machine learning inside platforms like Google Ads for years. What has changed is the depth of automation now influencing campaign performance. Smart Bidding, automated assets, dynamic targeting, and recommendation engines now […]
A BuzzStream report analyzing 4 million AI citations found that press releases distributed through syndication channels barely appear in AI-generated answers. Background Press release distribution services have been marketing AI visibility as a selling point. For example, ACCESS Newswire offers an “AI Visibility Checklist” for press releases. eReleases published a guide positioning press releases as […]
Would you let an AI agent spend $50,000 of your company’s budget without checking its work? Probably not. Right now, our marketing world is distracted. We’re busy arguing over AEO/GEO strategies, heck, even the acronym AEO/GEO. And on the paid side, we’re all obsessing over how OpenAI might place banner ads inside ChatGPT. It’s time […]
Digital marketing usually gets discussed as one bucket in companies. It shows up in planning decks as a single line item, even though what sits underneath it is far more nuanced. SEO and PPC both live inside that bucket, but they don’t behave the same way once you start making real business decisions around them. […]
Welcome to the week’s Pulse: updates affect how AI Mode links work, how local discovery works in Maps, and what you can do in Search Console. Here’s what matters for you and your work. Google AI Mode Self-Citations Tripled, With More Organic Links SE Ranking published its third report on Google AI Mode citations, showing […]
Ask ChatGPT’s default and premium models the same question, and they’ll cite almost entirely different sources, according to a Writesonic analysis. GPT-5.4 Thinking, ChatGPT’s premium model, sent 56% of its citations to brand websites. GPT-5.3 Instant, the default for all logged-in ChatGPT users, sent 8%. Across all prompts, the two models shared only 7% of […]
On March 3, 2026, OpenAI pushed GPT-5.3 Instant to all ChatGPT users, free and paid, with no fanfare about what else might have changed beneath the surface. Within days, SEO and AI search practitioners began documenting something unexpected: The internal metadata that had allowed third-party tools to observe ChatGPT’s query fan-out behavior (the sub-queries the […]
I enjoyed this interview with Google’s head of Search Liz Reid on the ACCESS Podcast with Alex Heath and Ellis Hamburger. Liz talked a lot about the future of Search. Here are the five most interesting parts. Will Agents Eventually Do Most Of The Activity On The Web? Yes, but not all of the interaction. […]
A federal judge has granted Amazon a preliminary injunction barring Perplexity AI from using its Comet browser agents to access password-protected Amazon accounts and systems. U.S. District Judge Maxine M. Chesney issued the order in San Francisco federal court, finding that Amazon is likely to succeed on the merits of its claims. The preliminary injunction […]