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When Google started rewriting headlines with AI in Discover last year, it called the test “small.” By the following month, it was reclassified as a feature. Now the same pattern is showing up in traditional search results. Google confirmed to The Verge (subscription required) that it’s testing AI-generated headline rewrites in Search. The company described […]
For 25 years, we’ve built websites for humans who click, scroll, and browse. That era is ending. I’ve been in website optimization for 15+ years, and this is the biggest shift I’ve seen since mobile. And honestly, I think it’s way bigger than that. The internet is undergoing its most significant transformation since it began. […]
Welcome to the week’s Pulse: updates affect how Google personalizes AI Mode, what Googlebot’s crawl limits look like in practice, and what new data shows about AIO click behavior and publisher traffic. Here’s what matters for you and your work. Google Personal Intelligence Now Free For US Users Google expanded Personal Intelligence from paid AI […]
Google updated the Universal Commerce Protocol with new Cart and Catalog capabilities, highlighted Identity Linking as an available option, and announced a simpler onboarding process through Merchant Center. The update is UCP’s first since Google launched the protocol at NRF in January. Cart and Catalog are published as draft specifications. Identity Linking is in the […]
So, let’s say you spent six months building a resource library: guides, explainers, comparison pages, all well-researched and clearly written, structured for humans who are trying to make decisions. Your analytics show strong engagement, and your team is proud of the work. Then someone asks ChatGPT a question your library answers perfectly, and the response […]
Last Friday afternoon, Digg died. Again. Two months. That’s how long the relaunch lasted before CEO Justin Mezzell pinned a eulogy to the homepage. The platform had raised $15-20 million. It had Kevin Rose. It had Alexis Ohanian – Reddit’s co-founder, no less. It had promises that AI would “remove the janitorial work of moderators […]
SEO, like most organic and non-advertising or paid channels in digital marketing, is labor-intensive. Yes, there are software suites, analytics platforms, research tools, and a number of other things that help in the tech stack. We all have our favorites, and no one is (or should) be doing SEO like I was in 2008 (despite […]
AI Overviews cut the click-through rate on Germany’s top organic position by 59%, according to a SISTRIX analysis of more than 100 million keywords. The data, published by founder Johannes Beus, puts numbers on a pattern that multiple studies have now documented across different markets. The dataset stands out for its size and for offering […]
Google has removed “What People Suggest,” a search feature that used AI to organize health perspectives from online discussions. The confirmation came as Google held its annual Check Up event, where it announced new AI health features for YouTube. A Google spokesperson confirmed the removal to The Guardian, calling it part of a “broader simplification” […]
Google is opening Personal Intelligence to free-tier users in the U.S. Previously limited to paid AI Pro and AI Ultra subscribers, the feature is now expanding to users with personal Google accounts. What’s New Announced in a blog post, the expansion covers AI Mode in Search, the Gemini app, and Gemini in Chrome. AI Mode […]