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I’ve been putting this one off. Not because the argument is hard to make – it isn’t – but because the behavior it’s about has been a fixture of the SEO industry for as long as I’ve worked in it. The shiny new object arrives, the FOMO kicks in, the conference decks update, and an […]
Most ecommerce brands obsess over category pages and backlinks or product optimizations, while their product feeds remain auto-generated and underoptimized. Product feeds act as the backbone of ecommerce site catalogs and have long been the sole remit of PPC teams, but in the new era of AI Search, this is changing. Back in 2023, Search […]
Google CEO Sundar Pichai said AI models could break widely used software and that prices for black-market zero-day exploits may be falling. The comments came during a conversation on the Cheeky Pint podcast with Stripe CEO Patrick Collison. What Pichai Said The discussion touched on constraints facing AI infrastructure buildout when Pichai turned to security […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! AI Mode is compressing the stage where buyers compare, reject, and discover brands on their own. Our new usability study of 185 documented purchase tasks shows that 74% of AI Mode final shortlists came directly from the AI’s output – no external check, […]
This post was sponsored by Alli AI. The opinions expressed in this article are the sponsor’s own. Everyone assumes Googlebot is the dominant crawler hitting their website. That assumption is now wrong. We analyzed 24,411,048 proxy requests across 78,000+ pages on 69 customer websites on Alli AI’s crawler enablement platform over a 55-day period (January […]
Resoneo says ChatGPT responses began referencing about 20% fewer websites after what it identifies as the early-March transition to GPT-5.3 Instant. The analysis comes from the French SEO consultancy and draws on data from Meteoria, an AI visibility-tracking platform that monitored 400 prompts daily over 14 weeks, producing 27,000 comparable responses. Average unique domains per […]
For more than a decade, Google’s share of global search traffic barely moved. It hovered between 91% and 93%, and the SEO industry built its workflow around that reality. As of March 2026, StatCounter data shows Google at 90.01% of worldwide search traffic, with Bing at 4.98%, Yahoo at 1.39%, Yandex at 1.34%, DuckDuckGo at […]
1. Identify Which AI Platforms Are Driving Your Visitors Each LLM and answer engine has different logic, leading to different outputs for the same prompts. It’s important to understand which AI chatbots are aligned with your brand before making decisions that inform a larger AI search or SEO strategy. Different LLMs Are Driving Leads In […]
This is Part 3 in a five-part series on optimizing websites for the agentic web. Part 1 covered the evolution from SEO to AAIO. Part 2 explored how to get your content cited in AI responses. This article goes deeper: the protocols forming the infrastructure layer that make everything else possible. The early web needed […]
Google, OpenAI, and Shopify insist that the next revolution in AI is agentic AI shopping agents. Shopping is a lucrative area for AI to burrow into. The thing that I keep thinking is that shopping is a deeply important activity to humans; it’s literally a part of our DNA. Is surrendering the shopping experience something […]