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Claude sent almost four times more referral traffic to websites in April than in January, per new SE Ranking data. That made it the fastest-growing AI traffic source among the five platforms tracked. It’s still the smallest by a wide margin, and it probably isn’t a meaningful line in your analytics yet. For transparency, SE […]
Some websites can now opt out of Google’s AI search features without losing their place in standard search results. The UK’s Competition and Markets Authority imposed a conduct requirement this week, and Google began testing its own Search Console toggle the same day. The real question is whether there’s enough information to make a decision. […]
Google has published documentation for a native link between Google Business Profile and Google Analytics, bringing local metrics like calls and direction requests into Analytics reports. The link may not appear in every Analytics account yet. What Shows Up In Analytics Once a profile is linked, a Google Business Profile section appears in your reports. […]
Welcome to the week’s Pulse: updates affect how you measure AI search visibility, whether you can opt out of it, and how the completed core update reshaped rankings. Here’s what matters for you and your work. Google Adds AI Search Controls And Reports To Search Console Google is testing two new Search Console features for […]
Google is beginning to test two new Search Console features. One is a toggle that lets you control whether your site appears in generative AI Search features. The other is dedicated performance reports showing when URLs from a site appear in generative AI features across Search and Discover. Both features are rolling out to a […]
Microsoft announced Web IQ, a set of grounding APIs that let AI agents pull information from Bing’s search index. The company calls Web IQ “a search engine for AI systems.” Where Bing helps people find web pages, Web IQ helps AI agents find information they can use while reasoning through a task. What Web IQ […]
Google’s May core update is now complete. The company confirmed the completion on June 2 on the Search Status Dashboard. The update started May 21 at 8:40 AM PDT and ended June 2 at 5:40 AM PDT, for a rollout of 11 days and 21 hours. That’s close to the March core update, which finished […]
Do you know who your audience is and what they want? Over the last 20 years or so, we used to rely almost purely on data to answer that question. But as cookie tracking and user signals declined and analytics shifted toward sampling (what we refer to as the “signal-loss era”), we’ve lost some of […]
Welcome to this week’s Pulse. The updates affect how you measure AI assistant traffic, what structured data does for visibility, and how a major publisher is planning for life after search. Here’s what matters for you and your work. Google Analytics Adds Native AI Assistant Channel Google Analytics now assigns traffic from recognized AI chatbots […]
Google Analytics added an “AI Assistant” default channel group for traffic from recognized AI chatbot referrers, with Google naming ChatGPT, Gemini, and Claude as examples. GA4 property owners no longer need to build custom channel groups with regex patterns to separate AI assistant visits from referrals. Until now, all AI chatbot traffic landed in the […]