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OpenAI wants you to know that its technology helps you figure out what to cook for dinner. Google wants you to feel the warmth of a family settling into a new home with Gemini by their side. Anthropic would like you to see its Claude as the clean, trustworthy alternative to the ad-cluttered mess everyone […]
Microsoft’s Bing team published a framework describing how indexing requirements change when the goal is to ground AI answers rather than to rank search results. The post identifies five measurement areas where the company says the two systems diverge. It also names “abstention” as a design choice for AI-powered retrieval. What Microsoft Described The post […]
Google previewed several updates to its advertising measurement tools, including a new open-source incrementality testing solution and an enterprise platform for marketing mix modeling. The announcements come ahead of Google Marketing Live on May 20, where the company says it will share more about how Google Analytics is evolving. What’s New The updates cover data […]
Microsoft announced that Bing has reached 1 billion monthly active users for the first time. CEO Satya Nadella revealed this figure during the Q3 FY2026 earnings call. Revenue from search ads, excluding traffic acquisition costs, increased by 12% year over year. Additionally, Edge has maintained its browser market share for 20 consecutive quarters. Overall, Microsoft […]
Jan-Willem Bobbink shared a take on X, that AI visibility trackers are quietly breaking the analytics of brands who are paying them to track for them. It’s time we put more focus on this issue, as it is causing misalignment, misreporting, and misspending of resources and marketing budget in the clamor to be more visible […]
A few weeks ago, we sat down with marketers running webinar programs at agencies and in-house teams, all B2B. We asked them what was working, what wasn’t, and where they felt stuck. Three pain points came up in nearly every conversation: “Webinars are a heavy lift with little proven ROI.”“We’re not generating enough qualified leads.”“Without […]
Google announced three updates to Search and AI Mode this week, which Roger Montti reported for SEJ. Reading his article motivated me to examine these updates, the broader pattern, and their implications for search this year. Looking at this in detail, it appears the updates push more of what used to be a results-page experience into […]
Google may expand the list of unsupported robots.txt rules in its documentation based on analysis of real-world robots.txt data collected through HTTP Archive. Gary Illyes and Martin Splitt described the project on the latest episode of Search Off the Record. The work started after a community member submitted a pull request to Google’s robots.txt repository […]
We are fortunate to have a wide range of SEO tools available, designed to help us understand how our websites might be crawled, indexed, used, and ranked. They often have a similar interface of bold charts, color-coded alerts, and a score that sums up the “health” of your website. For those of us high-achievers who […]
Stanford’s Human-Centered Artificial Intelligence Institute published its 2026 AI Index Report. The report runs over 400 pages across nine chapters covering technical performance, investment, workforce effects, and public sentiment. The number getting the most attention is that Generative AI reached 53% adoption among the global population within three years of ChatGPT’s launch. That’s faster than […]