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Most underperforming Google Ads accounts don’t have a bidding problem. They have a data problem that looks like a bidding problem. Smart Bidding gets blamed for chasing the wrong users, when the real issue is that someone told it to treat a button click and a completed sale as equally valuable. The fix is not […]
A federal appeals court is about to decide whether your website’s terms of service can turn a user’s own AI shopping agent into a federal criminal. That is the real question sitting inside Amazon v. Perplexity, a case that started as a dispute over one browser’s checkout behavior and is now the closest thing the […]
Google I/O produced a week of coverage on how AI will change the search experience. Most of it focused on consumer features, with less attention paid to a pattern that’s emerging for businesses. Many of the highest-profile consumer demos at I/O take the user from search to action, with Google carrying more of the journey […]
HTTP Archive’s latest Core Web Vitals Technology Report compares seven content management platforms, and the headline finding cuts against a common assumption: neither page weight nor Lighthouse lab scores reliably predict how a platform actually performs on Core Web Vitals in the real world. The platform that should have struggled the most, Shopify, finished third. […]
Google upgraded AI Mode with Gemini 3.5 Flash as the new default model and redesigned the Search box with AI capabilities, the company announced at I/O. The changes also include search agents and an international expansion of Personal Intelligence. Liz Reid, VP and Head of Search, said AI Mode has passed one billion monthly users. […]
Google used its I/O 2026 event to introduce Universal Cart, a new AI-powered shopping experience designed to work across Search, Gemini, YouTube, Gmail, and participating merchants. The announcement signals another major step in Google’s broader push toward “agentic commerce,” where AI systems do more than recommend products. Instead, they actively help users manage shopping decisions, […]
Google’s Universal Commerce Protocol is the first production blueprint for what every website (ecommerce or not) will eventually need to expose to AI agents: discoverable actions, predictable outcomes, persistent sessions, and explicit agent policies. UCP was released as infrastructure for Google Merchant Center retailers. But the more important story is the architecture underneath it. UCP […]
Google’s Universal Commerce Protocol can now handle shopping carts, live catalog queries, and loyalty program benefits for AI agent transactions. On March 19, Google announced three new UCP capabilities and a simplified onboarding path through Merchant Center, two months after Google and Shopify unveiled UCP at the National Retail Federation conference in January 2026. The January launch had a […]
Aleyda Solis, founder of Orainti, analyzed 87 million AI search visits across 10 markets, finding most clicks go to local domains rather than global defaults. Using Similarweb data, she examined more than 57,000 domain-market entries in the ‘click-producing layer.’ This layer includes visits to a domain after users click citations or links in AI-generated answers. […]
Google has officially expanded AI Max to Shopping and Travel campaigns as it hits one year in market. The announcement comes on the heels of its upcoming annual Google Marketing Live event on May 20th. Google noted that AI Max has become the fastest-growing AI-powered Search ads product. Both AI Max for Shopping and Travel […]