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In January 2026, Google was granted patent US12536233B1. Six engineers worked on it, and it describes a system that scores a landing page on conversion rate, bounce rate, and design quality. If the landing page falls below a threshold, generate an AI replacement personalized to the searcher. The advertiser never sees it. Never approves it. Might […]
Google and WooCommerce announced today that the Google for WooCommerce extension now enables merchants to sell products directly through YouTube. The update connects WooCommerce stores to YouTube channels enabling them to tap into 2.7 billion shoppers. Merchants can tag products in videos and Shorts, where they appear as shoppable cards during playback and in a […]
Checkout used to be a page you built. A form, a “Buy” button, a confirmation screen you controlled pixel by pixel. That page is starting to disappear. Not because people stopped buying things online, but because an AI agent is increasingly the one filling out the form, and it never renders your checkout UI at […]
Most advertisers still treat their product feed as a Shopping campaign input: fill in the required fields, keep disapprovals under control, move on. Google’s own language about Merchant Center data suggests that view is already out of date. On a recent episode of its Ads Decoded podcast, Google executives described product data as the connective […]
Most ecommerce brands obsess over category pages and backlinks or product optimizations, while their product feeds remain auto-generated and underoptimized. Product feeds act as the backbone of ecommerce site catalogs and have long been the sole remit of PPC teams, but in the new era of AI Search, this is changing. Back in 2023, Search […]
Google, OpenAI, and Shopify insist that the next revolution in AI is agentic AI shopping agents. Shopping is a lucrative area for AI to burrow into. The thing that I keep thinking is that shopping is a deeply important activity to humans; it’s literally a part of our DNA. Is surrendering the shopping experience something […]
Google’s Gary Illyes published a blog post explaining how Googlebot’s crawling systems work. The post covers byte limits, partial fetching behavior, and how Google’s crawling infrastructure is organized. The post references episode 105 of the Search Off the Record podcast, where Illyes and Martin Splitt discussed the same topics. Illyes adds more details about crawling […]
Marketers have never had more data at their disposal, and marketing leaders have rarely felt less certain about what to do with it. Dashboards are full, attribution models multiply, and yet the question that actually determines search performance — why does a person want what they want — keeps slipping through the cracks. Privacy regulation […]
Managing PPC accounts is already time-consuming, especially when attention gets pulled toward tasks that don’t meaningfully impact performance. Over time, accounts accumulate extra keywords, inconsistent negatives, and small inefficiencies that make everyday management harder than it needs to be. You will find more ideas in 3 AI search changes every marketer needs a plan for […]
Google updated the Universal Commerce Protocol with new Cart and Catalog capabilities, highlighted Identity Linking as an available option, and announced a simpler onboarding process through Merchant Center. The update is UCP’s first since Google launched the protocol at NRF in January. Cart and Catalog are published as draft specifications. Identity Linking is in the […]