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AI Overviews cut the click-through rate on Germany’s top organic position by 59%, according to a SISTRIX analysis of more than 100 million keywords. More on that in the top 10 digital marketing trends for 2026. The data, published by founder Johannes Beus, puts numbers on a pattern that multiple studies have now documented across […]
Chris Green helped analyze 17 million websites and co-authored the latest SEO chapter for the Web Almanac, and his conclusion should matter to anyone who does SEO for a living. Green said the data showed that individual SEOs have “minimal” web-wide impact compared to CMS platform defaults. He wrote: “If you are really determined to […]
Welcome to this week’s PPC Pulse. Updates focus on Merchant Center access for agencies, bidding strategy, and how PPC marketers are adapting to industry changes. Google expanded access to Merchant Center for Agencies, moving the product from pilot into general availability in the United States and Canada. At the same time, a recent Ads Decoded […]
Performance Max is Google’s “right time, right place” campaign type. On paper, it’s a unified engine that integrates Search, YouTube, Display, and Maps into a single automated bucket. While the product has matured, offering better reporting transparency, many PPC practitioners still categorize it as a “black box.” For high-level strategists, this automation offers a welcome […]
A federal judge has granted Amazon a preliminary injunction barring Perplexity AI from using its Comet browser agents to access password-protected Amazon accounts and systems. U.S. District Judge Maxine M. Chesney issued the order in San Francisco federal court, finding that Amazon is likely to succeed on the merits of its claims. The preliminary injunction […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! For a while now, SERP features have made SEO for ecommerce distinctly different from other verticals like B2B or local. And yet, most teams still measure success against classic search results. Without third-party tools, it’s hard to get a full picture from the […]
This week’s Ask an SEO asked : “We’re getting penalized by Google for thin content, but many of our products naturally have similar descriptions. What creative solutions have you seen work for ecommerce sites with large, similar product catalogs?” This is a question that comes up a lot, and the answer is easy. Don’t optimize […]
Since Google introduced AI Max for Search campaigns, most of the discussion has focused on Google’s own benchmarks. Those benchmarks suggest advertisers can expect meaningful conversion growth without major efficiency changes. But like many platform statistics, they leave open questions about how the feature behaves inside mature accounts. To get a clearer view, Mike Ryan, […]
At Google Search Central Live in Zurich last December, Clara Soteras spoke about how brands and ecommerce sites can use Discover as a strategy. Discover is a dominant source of traffic for news publishers, and currently, is a potential channel that has resisted the encroachment of AI. So, I was interested to see how Discover […]
There has recently been a fair bit of drama about Google’s patent about generating landing pages instead of sending users to websites. While it’s true that the patent is about creating landing pages it’s absolutely not true that it’s about doing it for all pages that are low quality. In fact, the patent only describes […]