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An SEO crafting a newsletter with AI spotted a hallucination about a March 2026 Google Core Update and decided to publish it as an experiment to see how misinformation spreads. While search marketing industry publications ignored the fake news some independent SEOs picked it up and ran with it without first checking the factual accuracy […]
An analysis from Discover tracking tool DiscoverSnoop adds to the post-update data available on Google’s Discover core update, confirming some patterns identified in earlier NewzDash analysis while contradicting others. The DiscoverSnoop report compared article counts and audience scores for publishers in the week before the update began (January 26 to February 1) against the week […]
Google updated two Search Central documentation pages, adding guidance on how publishers can tell Google which image to prefer for thumbnails in Search results and Discover. The company added a new section called “Specify a preferred image with metadata” to its Image SEO best practices page. It also updated the Discover documentation to reference the […]
Google’s February 2026 Discover core update has finished rolling out, per an update posted to the Search Status Dashboard at 2:02 AM PT on February 27. The rollout took roughly 22 days, starting February 5. That’s about 8 days longer than Google’s original estimate of up to two weeks. Google announced the update on the […]
Welcome to the week’s SEO Pulse for the best of this week’s news: updates cover what early data reveals about the February Discover core update, why Google may ignore a valid sitemap, and how businesses are trying to game AI assistant memory. Here’s what matters for you and your work. Discover Core Update: Early Data […]
NewzDash published an analysis comparing Discover visibility before and after Google’s February 2026 Discover core update, using panel data from millions of US users tracked through its DiscoverPulse tool. It compared pre-update (Jan 25-31) and post-update (Feb 8-14) windows across the top 1,000 domains and top 1,000 articles in the US, California, and New York. […]
The December 2025 core update had a significant impact on a large number of sites. Each of the sites below that have done well are either long term clients, past clients or sites that I have done a site review for. While we can never say with certainty what changed as the result of a […]
Most people still think visibility is a ranking problem. That worked when discovery lived in 10 blue links. It breaks down when discovery happens inside an answer layer. Answer engines have to filter aggressively. They are assembling responses, not returning a list. They are also carrying more risk. A bad result can become harmful advice, […]
Google revised its “Get on Discover” documentation following the lauch of the February Discover core update. On its documentation updates page, Google said it added more information on how sites can increase the likelihood of content appearing in Discover. Here’s what was added. What Changed Comparing the archived version with the current page shows Google […]
Welcome to the week’s Pulse for SEO: updates affect how Google ranks content in Discover, how it plans to monetize AI search, and what content you serve to bots. Here’s what matters for you and your work. Google Releases Discover-Only Core Update Google launched the February 2026 Discover core update, a broad ranking change targeting […]