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Most SEO failures are not optimization failures. They are reasoning failures that occur before optimization even begins. In enterprise SEO escalations, the pattern is remarkably consistent. Teams jump straight to causes, debate theories, and assign blame before anyone clearly articulates the actual problem they are trying to understand. Once blame enters the conversation, problem definition […]
Google updated its Googlebot documentation to clarify information about file size limits. The change involves moving information about default file size limits from the Googlebot page to Google’s broader crawler documentation. Google also updated the Googlebot page to be more specific about Googlebot’s own limits. What’s New Google’s documentation changelog describes the update as a […]
Continuing X’s very bad day, at last in terms of regulatory action, the U.K. Information Commissioner’s Office (ICO) has today announced a formal investigation into X and xAI in relation to the processing of personal data for X’s Grok AI chatbot, as well as the use of Grok to produce harmful, sexualized image and video […]
Yeah, this is probably not the kind of headline that Elon Musk would’ve liked on the same day that he announced a grand merger of his various companies. Overnight, French police raided the local offices of X, as part of an ongoing investigation into alleged manipulation of the platform’s algorithm, as well as more recent […]
This is not great news for Meta, nor really any of us, considering that it will only reinforce Mark Zuckerberg’s desire to further align himself with the Trump Administration. Today, the EU Commission has announced that WhatsApp now qualifies for its “Very Large Online Platforms” (VLOP) designation, which means that Meta will have to provide […]
Meta’s banning teen access to its AI chatbots in different personas, as it looks to implement a new system that will ensure more safety in their usage, and address concerns about teens getting harmful advice from these options. Which makes sense, given the concerns already raised around AI bot interaction, but really, these would apply […]
It’s taken it a while to catch up, but X is now latching onto the “Starter Packs” trend that was first popularized by Bluesky back in 2024. Starter Packs make it easier for new users to find relevant people to follow in a specific niche, which is helpful for new users when they first open […]
Welcome to this week’s Pulse: updates on rankings from December’s core update, platform responses to AI quality issues, and disputes that reveal tensions in AI-generated health information. Early analysis of Google’s December core update suggests specialized sites gained visibility in several shared examples. Microsoft and Google executives reframed criticism of AI quality. The Guardian reported […]
Meta is seemingly still working to better align with the Trump Administration, and the expectations of the Trump White House around content and governance. Which, given Meta’s ongoing battles with EU regulators, makes sense, as Meta continues to seek U.S. government support in pushing back against the billions in fines being regularly handed down to […]