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We have always been approximating relevance. Every keyword list, every TF-IDF score, every editorial judgment about whether a page “covers the topic” has been an attempt to answer a single question: is this content about the thing the user is looking for? The tools changed. The question did not. What changed, meaningfully, is the resolution […]
In a recent interview, Google’s CEO Sundar Pichai confirmed that sources and links will always be a part of the AI answers and when asked how he feels about a decline in the use of Classic Search in favor of AI Search, he mentioned that Google will survive on a blend of subscriptions and advertising. […]
For this week’s Ask An SEO, the question asked was: “From a technical standpoint, what does ‘entity optimization’ actually mean beyond adding schema?” To answer this, first of all, let’s establish, in information retrieval, that an entity is a uniquely identifiable “thing” that exists independently of the words used to describe it. Entity optimization is […]
Most business owners assume that higher star ratings are linked to better business outcomes. A peer-reviewed study tested that assumption directly. Researchers Eddie Inyang and Juliana White surveyed 251 U.S. small-business owners on online reputation management, Google star ratings, and business performance. Notably, Google star ratings alone didn’t predict performance. What was associated with performance […]
Mustafa Suleyman, CEO of Microsoft AI, has predicted that most professional white-collar work will be fully automated by August 2027. Marketing. Accounting. Legal. Project management. He named them. The day before, I’d been reading about Jensen Huang’s commencement address at Carnegie Mellon, where he told 5,800 graduates at one of the country’s top engineering schools […]
Most in-house SEO teams and agencies have adopted AI for content briefs, drafts, on-page recommendations, and technical audits. The output is up, but two things are happening at once, and SEO teams have to solve both: Why More AI-Assisted Content Isn’t Moving Rankings Search behavior has shifted. Long-tail queries (10+ words) have grown sharply, query […]
Ranking #1 doesn’t mean what it used to. In fact, 57% of organic position-one results sit above the fold on desktop, and only about 40% do on smartphone. The takeaway from a guy who works at a rank-tracking company: rank alone is no longer enough. Capper walked through your brand’s position from a pixel height […]
A new analysis from Peec AI, an AI search visibility platform, found that Google’s AI Overviews appeared in about 87% of the 500,000 prompts it studied. The sample skews toward commercial, buying-intent queries and leaves out navigational searches. So the figure describes a specific slice of search, not Google overall. What Peec Found For decision-stage […]
Welcome to the week’s Pulse. Each update this week influences what can appear inside Google’s AI answers, and why. Google brought Preferred Sources into AI Overviews and AI Mode, new data looks at how personal data changes which brands appear in AI Mode, and Google’s CEO discussed AI Overview quality. If you want to go […]
Our next Ask A PPC tackles a question many advertisers are wrestling with right now: “Is Performance Max actually better than running separate campaigns?” Usually, this question shows up after an account has already run Search campaigns and is wondering if consolidating search themes into a Performance Max campaign is the way to go. I’ve […]