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Ask the same question about your brand on four different AI engines, and you will likely get four different answers back. One answer is current and cites your latest page. Another describes a positioning you retired 18 months ago and cites nothing at all. A third routes the whole thing through a competitor’s comparison post. […]
A panel of SEO professionals at WordCamp Europe recently discussed how AI is changing search and what businesses should do to remain visible. While they sometimes disagreed about whether AI changes SEO or if this is just another stage of its evolution, they largely agreed that success increasingly depends on four key fundamentals that are […]
This post was sponsored by Roller Ads. The opinions expressed in this article are the sponsor’s own. Why did my Web Push CTR drop after Google’s 2024 update? Are Web Push subscriber lists still worth building in 2026? How do I keep Web Push unsubscribe rates down under the new Android rules? Web Push notifications […]
There’s a particular flavor of panic in our industry at the moment. It’s the panic of the digital marketer who has been told, repeatedly and loudly, that if they aren’t piping every decision through an LLM by the end of the quarter, they will be replaced by a more obedient colleague who is. The pitch […]
Every early-stage founder I work with asks the same question inside the first thirty minutes of our first call: “Who do I hire first?” Most founders pull up a Notion doc or a slide-deck org chart. Vice president of Growth at the top, then a paid media specialist, then a content lead, then an analyst. […]
A conversation is happening in every enterprise right now, and most CMOs and CIOs do not realize they are talking past each other. The rise of AI agents is prompting new collaboration between marketers, AEO strategies, and leadership. When the CIO hears “AI agents,” they think about the productivity rollout. Copilot seats, agentic workflows, internal […]
Google’s John Mueller recently confirmed that using hyphenated domain names are okay for SEO. Hyphenated domain names, long shunned in the SEO community as spammy, are apparently confirmed to not have any kind of negative signal attached to it. Hyphenated Domain Names And SEO Hyphenated-domain-names were a big deal in the early days of SEO […]
Brands can appear in AI-generated answers and still not come across as believable, according to an analysis from communications agency Burson. The report, called “The Credibility Paradox,” says getting mentioned in AI answers isn’t the whole picture. Burson argues that brands should care about how convincing those answers actually are. If you want to go […]
For two years, the AI visibility question has been one question: Does your website get cited? Late June 2026, the question becomes two. Does your website get cited, and when the agent shows up to book the appointment on a user’s phone, can the agent actually complete the booking? On May 12, 2026, Google announced […]
Most summers, a reading list for SEO professionals is about thinking more broadly, stepping back from the day-to-day, and coming back in September with fresh perspective. This summer, it’s about keeping up. Because the gap between what you knew going into June and what you need to know by Labor Day is wider than it’s […]