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Welcome to the week’s Pulse. Each update this week influences what can appear inside Google’s AI answers, and why. Google brought Preferred Sources into AI Overviews and AI Mode, new data looks at how personal data changes which brands appear in AI Mode, and Google’s CEO discussed AI Overview quality. Here’s what matters for you […]
Our next Ask A PPC tackles a question many advertisers are wrestling with right now: “Is Performance Max actually better than running separate campaigns?” Usually, this question shows up after an account has already run Search campaigns and is wondering if consolidating search themes into a Performance Max campaign is the way to go. I’ve […]
A few years ago, I was working on a large-scale global digital transformation initiative. After weeks of analysis, stakeholder interviews, audits, and performance reviews, I assembled the first draft of the executive readout presentation. The findings were direct and intentionally candid. I had sections labeled “Challenges,” “Problems,” “Risks,” and “Organizational Gaps.” To me, those labels […]
When a customer asks ChatGPT, Gemini, or Google AI Overviews about a brand near them, the answer increasingly comes from a Reddit thread. For many brands, their owned content is not showing up. Across most industries, Reddit is now the single most-cited source in AI search. For multi-location brands, that creates a problem most haven’t […]
A new report from iPullRank looks at how Google’s Personal Intelligence feature influences how brands appear in AI Mode. The SEO agency analyzed 1,922 AI Mode responses and found a 46-percentage-point lift in mentions of brands seeded through a Personal Intelligence-connected account. What They Found In Personal Intelligence-connected accounts, the brands they tested appeared more […]
Somewhere on your site right now, an autonomous agent may be giving up. It found you, decided you were the right answer, then hit a checkout flow it could not operate without a human. It left. No error logged, no ticket filed, no analytics event. The customer never knew, because the customer was never watching. […]
If a user types your brand name into Google or Chrome, you might reasonably assume they are about to visit your website. Google has always been a place people pass through on the way to somewhere else, but AI Overviews are changing how long that passage takes, and what happens during it. To assess these […]
Most high-performing marketers hit a wall they never saw coming. But this isn’t because they stop working hard or run out of ideas. In fact, their ability to execute flawlessly and quietly becomes what holds them back. Let me explain what I mean. The shift from executor to strategist is one of the most significant […]
I stumbled upon three separate articles about writing and AI in the same week, each from a completely different angle, and all describing the same thing. A novelist turned MIT writing lecturer confronting students who outsourced their essays to AI. A new Graphite study showing AI-generated articles now make up roughly half of all new […]
Search marketing produces an enormous amount of performance data, but many marketing leaders still struggle to explain what those results mean for the business. SEO and paid search reports often focus on visibility, clicks, and conversion metrics. And, in many cases, data sources for that information don’t match up, as I explored in my previous […]