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An SEO recommendation deck rarely fails because the diagnosis is wrong. It fails because the room hears an accusation instead of a plan. That distinction — between what a strategist means and what an executive hears — explains more stalled enterprise SEO and GEO initiatives than any technical gap ever does. A useful illustration: a […]
When a customer asks ChatGPT, Gemini, or Google AI Overviews about a brand near them, the answer increasingly comes from a Reddit thread. For many brands, their owned content is not showing up. Across most industries, Reddit is now the single most-cited source in AI search. For multi-location brands, that creates a problem most haven’t […]
A new report from iPullRank looks at how Google’s Personal Intelligence feature influences how brands appear in AI Mode. The SEO agency analyzed 1,922 AI Mode responses and found a 46-percentage-point lift in mentions of brands seeded through a Personal Intelligence-connected account. For more on this, see our youtube measures creator video on branded search […]
Somewhere on your site right now, an autonomous agent may be giving up. It found you, decided you were the right answer, then hit a checkout flow it could not operate without a human. It left. No error logged, no ticket filed, no analytics event. The customer never knew, because the customer was never watching. […]
If a user types your brand name into Google or Chrome, you might reasonably assume they are about to visit your website. Google has always been a place people pass through on the way to somewhere else, but AI Overviews are changing how long that passage takes, and what happens during it. To assess these […]
Most high-performing marketers hit a wall they never saw coming. But this isn’t because they stop working hard or run out of ideas. In fact, their ability to execute flawlessly and quietly becomes what holds them back. Let me explain what I mean. The shift from executor to strategist is one of the most significant […]
I stumbled upon three separate articles about writing and AI in the same week, each from a completely different angle, and all describing the same thing. A novelist turned MIT writing lecturer confronting students who outsourced their essays to AI. A new Graphite study showing AI-generated articles now make up roughly half of all new […]
Search marketing produces an enormous amount of performance data, but many marketing leaders still struggle to explain what those results mean for the business. SEO and paid search reports often focus on visibility, clicks, and conversion metrics. And, in many cases, data sources for that information don’t match up, as I explored in my previous […]
“There is now ample evidence, collected over the last few years, that AI systems are unpredictable and difficult to control.” That’s Dario Amodei in January, writing about the technology his company sells. Compare with what’s on your LinkedIn timeline this week. Here’s the script: Schema markup ensures AI engines parse your content. The first sentence […]
This post was sponsored by WP Engine. The opinions expressed in this article are the sponsor’s own. Why are we missing the SERP window on breaking stories we should be winning?How are smaller outlets ranking faster than us on the same news?Why is our ad stack tanking Core Web Vitals on our highest-traffic pages? In […]