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Google Ads has gone through a steady wave of changes over the past year. Advancements in outputs like Demand Gen and AI Max, and shifts in how users interact with search have all changed how performance shows up in the data. A new Q1 2026 benchmark report from Optmyzr, based on more than 21,000 accounts, […]
A good webinar program does three things at once: It teaches the audience what they want to learn. It produces an asset that keeps generating leads. And it captures behavioral data you can act on to generate revenue. A weak program does only the first one. The teaching is good, and the chat fills up, […]
Performance Max was created to be the set-it-and-forget-it automation play Google dreamed up. But, five years in, the only way PMax works is when you actively guide it, and it literally drains budget when you treat it like a self-managing campaign. The hybrid strategy, running Performance Max alongside Standard Shopping rather than replacing it, is […]
An analysis from Amsive found that aggregators and user-generated content platforms lost US search visibility after Google’s March core update, while first-party brand sites, government domains, and content originators gained. Lily Ray of Amsive examined over 2,000 domains using SISTRIX Visibility Index data and categorized them with Google Product Taxonomy tags via the DataForSEO API. […]
Ask.com, the search engine that started life as Ask Jeeves, shut down. Parent company IAC discontinued its search business as part of an ongoing effort to refocus its operations. A farewell message posted on the Ask.com homepage, reads: “Every great search must come to an end. As IAC continues to sharpen its focus, we have […]
On April 16, 2026, Robby Stein, Google Search’s VP of Product, and Mike Torres, Google Chrome’s VP of Product, announced a new way to explore the web with AI Mode in Chrome. In their announcement, the two VPs wrote that the update makes it easier to “access and engage with content and dive deeper into […]
This post was sponsored by Erase.com. The opinions expressed in this article are the sponsor’s own. Why is my brand appearing in AI comparisons I didn’t ask to be in?How do I find out what AI tools are saying about my brand?What’s the difference between traditional reputation management and AI reputation management? Any issues with […]
Hiring managers are watching something uncomfortable happen in interview rooms right now. Candidates arrive with the right credentials, the right vocabulary, the right tool stack on their résumés, and then someone asks them to reason through a problem out loud, and the room goes quiet in the wrong way. Not in the thoughtful kind of […]
Google is rolling out two new features for AI Max that aim to address a common tension: bridging the gap between manual control and execution. The first new feature is called AI Brief, which allows advertisers to guide AI using natural language inputs. The other feature announced was Text Disclaimers, which address a long-standing limitation […]
This month’s Ask A PPC explores a question many advertisers are starting to ask: “Can AI Mode ads actually drive conversions, or is this just another awareness play?” The answer to this question will vary based on how advertisers define success and what they’re comparing it against. Many accounts measure new opportunities against campaigns that […]