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Jan-Willem Bobbink shared a take on X, that AI visibility trackers are quietly breaking the analytics of brands who are paying them to track for them. It’s time we put more focus on this issue, as it is causing misalignment, misreporting, and misspending of resources and marketing budget in the clamor to be more visible […]
TL;DR The best companies aren’t panicking. Carta, Ramp, and Webflow are proving that visibility in AI search comes from connected systems where originality, speed, and credibility compound. Search is now an answer engine. Visibility depends on being cited, not ranked. Freshness fuels authority. 70% of AI-cited pages were updated within the past year. Originality wins. […]
Modern marketing is full of good intentions that quietly sabotage themselves. Nowhere is this clearer than in what I call the Protection Paradox, where smart companies spend enormous energy and money “protecting” their content or intellectual property, only to pay even more to get the same content in front of the same audiences through intermediaries. […]
The fundamental question for 2026 is not how visible you are in search, but how wide the gap has grown between where you invest in discoverability and where buyers actually form their decisions. Here is the reality: B2B buyers complete the majority of their research and form vendor preferences before your sellers can make their […]
BrightEdge published new data showing the different kinds of sites five AI search surfaces tend to show in generated answers. The data makes it possible to see how those differences shape which types of sites each AI engine shows, with strong implications for how to promote to each one. The research focused on five AI […]
A few weeks ago, we sat down with marketers running webinar programs at agencies and in-house teams, all B2B. We asked them what was working, what wasn’t, and where they felt stuck. Three pain points came up in nearly every conversation: “Webinars are a heavy lift with little proven ROI.”“We’re not generating enough qualified leads.”“Without […]
If you approach the Asia-Pacific search strategy as simply an extension of your U.S. or European Google strategy, you will miss how discovery actually works across the region. Google is still dominant in many markets. But the landscape is far more fragmented than most global teams assume. Japan is a clear example. Bing holds 31.63% […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! I normally write about strategy and search behavior, not labor markets. But the SEO job market is the clearest leading indicator I’ve seen of how companies are actually valuing AI skills, so I followed the data off the usual map. 946 SEO job […]
Last year, I taught a module on content marketing around the PESO model (Paid, Earned, Shared, and Owned media). Matt Bailey asked me to include more content about influencers in this year’s module; I joked that it might take me all morning to come up with a new acronym. He shot back, “Can you adapt […]
Brand-cited AI Overview CTR fell 61% from Q3 to Q4, according to a new report from Seer Interactive, but the clicks on those pages barely moved. The drop looks alarming on a dashboard, though it isn’t quite what it seems. Seer’s analysis of 5.47 million queries across 53 brands clearly shows what’s happening What Happened […]