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Google Ads is removing campaign-level language targeting settings from Search campaigns and Search inventory within Performance Max. The change, rolling out in late September, shifts more responsibility for language matching to Google’s automated signals. For advertisers, that raises questions about how multilingual campaigns will work, what happens to existing campaign structures, and where language targeting […]
Many paid ads accounts have a problem in the settings and with values. On the surface, nothing looks broken with the ad account. The campaigns run, keywords match intent, reporting appears healthy. But underneath all of that sits a corrupted value signal feeding Smart Bidding the wrong story and data. When advertisers notice the discrepancy, […]
Google’s upcoming Smart Bidding change has sparked plenty of discussion across the PPC industry, but its impact may be more limited than some of the online reaction suggests. Beginning August 17, budget-limited campaigns using Target CPA or Target ROAS will optimize more closely toward their stated bidding target. Google also introduced a Bid Target Adjustment […]
Do you remember the good ol’ days of Google Ads when all you needed to get good results were a list of keywords and bids? People type into that little white search box exactly what they’re looking for, so to win their business, you just need to … show up? While buying high-intent queries is […]
Google’s new Ask Advisor compares your Google Analytics campaign performance with anonymized averages from similar businesses, helping you see how you’re doing. Josh Moser, Senior Director of Product Management, shared the news in a blog post, highlighting it as one of the updates across Google Ads and Google Analytics. This new benchmarking feature is accessible […]
This month’s Ask a PPC tackles a strategy question masquerading as an execution one: “What should search campaign structures look like when AI changes how people research before they buy?” AI has created meaningful changes in how people consume information. Importantly, buyers increasingly arrive more informed and qualified, with clearer expectations shaped before they click. […]
Microsoft Advertising introduced its first monthly product newsletter on LinkedIn this week. It brings together several features announced over the past few months while introducing new capabilities across AI reporting, Performance Max testing, and creative review. Rather than focusing on entirely new products, the August update expands existing tools with additional reporting, experimentation, and workflow […]
For much of the past 18 months, paid search growth has coincided with growing pressure on organic traffic. AI Overviews and other zero-click search experiences have made organic clicks harder to capture. At the same time, advertisers have continued to increase paid media investment, reinforcing the idea that paid could absorb at least some of […]
Your bid strategy is a critical lever for PPC success, and the right bid type tells Google’s AI exactly how to spend your budget to hit your specific business goals. Bidding technology has evolved fast, and adapting to each shift can be a competitive advantage in 2026. Google Ads bidding has moved from manual, keyword-by-keyword […]
On July 21, 2025, Amazon’s U.S. Google Shopping impression share against the median competing retailer sat at 60%. Two days later, its impression share reached zero. We witnessed the same withdrawal across Amazon’s international markets as well. Smarter Ecommerce tracked Amazon disappearing from Shopping auctions in the United Kingdom, Germany, and more than a dozen […]