30 N Gould St Ste N, Sheridan, WY 82801
+212 681 53 04 05
contact@skyweb3agency.com
If you run ecommerce campaigns on target CPA or target ROAS and any of them sit at “Limited by budget,” Google’s August 17 bidding change is going to move your numbers, and we’re likely not talking about the direction you want. Starting August 17, campaigns that are limited by budget and use a target-based bid […]
Whether organic or paid, YouTube remains one of the most underrated platforms on the internet. And when one of the smartest paid search experts around calls it “the most mispriced ad inventory on the internet,” you ignore it at your own risk. What I really love about YouTube is how it gives you the ability […]
It’s official: Google is preparing to move Local Services Ads into the Google Ads interface. The transition begins in August with a limited group of U.S. advertisers. Google will gradually move other accounts through 2027. Local Services advertisers will gain a centralized place to manage campaigns and leads. However, the move also changes several bidding, […]
Apple Maps ads haven’t officially launched yet, but advertisers now have a clearer view of who can participate. The newly published Apple Advertising Services policy prohibits the broad category of home services businesses, including plumbing, electrical, locksmith, HVAC, pest control, roofing, and general contracting. Apple hasn’t disclosed a launch date beyond “this summer” in the […]
You’re finalizing a monthly PPC report, excited to show improvements you’ve seen in the account. You highlight an A/B test that yielded an improvement in CPA, along with a new Meta campaign that is driving marketing qualified leads. Yet when you present the report to leadership, you still get questions like, “How are these actions […]
One of the AI concepts currently reshaping the digital marketing industry is agentic commerce. It’s similar to the shift we’ve lived through in search over the past four years, where AI has reduced the friction needed to find things. Search used to mean digging through 10 blue links to assemble your own answer. Now you […]
Google Ads Liaison Ginny Marvin addressed several advertiser questions about AI Search, Qualified Future Conversions (QFC), and YouTube Creator Partnerships in the latest edition of the Ads Decoded newsletter and accompanying video. The community Q&A followed Google Marketing Live and focused on topics that have generated ongoing questions from advertisers, including AI Search eligibility, long-term […]
Google Ads is introducing a new disclosure requirement for advertisers using generative AI. The update adds AI transparency labels to ads across Search, YouTube, and Discover. It also requires advertisers using third-party AI tools to disclose when AI was used to create or edit an ad. For advertisers, the change is less about adopting AI […]
This month’s Ask A PPC tackles a very real concern: Search term visibility keeps shrinking on some platforms while other platforms continue to maintain more transparency. Advertisers still need to understand, diagnose, and optimize campaigns even when they do not have full search term signals. “With search terms increasingly unavailable, what technical signals should advertisers […]
Google Ads is expanding its Search campaigns for Travel beta to two additional verticals: Things to Do and Events. Google announced the update in a post on X and LinkedIn on July 8, 2026. Advertisers selling attractions, tours, and event tickets can now access the campaign type through an open beta, although availability remains limited. […]