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Google is clarifying its Smart Bidding update after advertisers questioned how budget-limited campaigns will behave beginning August 17. The original announcement around Smart Bidding changes was June 22. The update essentially changes how Target CPA and Target ROAS campaigns behave when they’re limited by budget. Today, many budget-limited campaigns outperform their bidding targets. Smart Bidding […]
Over 15 years ago, it was widely accepted that the benchmark click-through rate on a non-brand campaign was 2%. In fact, that number was so deeply embedded into paid search that it is unclear if anyone ever stopped to recalibrate and define a new metric to reference across all accounts. This is why, in 2026, […]
Ad platforms will advocate for their traffic, impressions, and the attributable value they generate. This data plays an important role in helping marketers defend budget investments while fueling conversion-based bidding strategies. However, your brand still needs a clear understanding of what is truly driving value, especially across platforms. This month’s question gets at the heart […]
Recent data shows that marketing hiring at 12 major tech companies has dropped more than engineering hiring. Marketing roles have decreased by 36%, while engineering roles have only declined by 11% in the same timeframe. The data is from SignalFire’s State of Talent Report. It compares big tech companies like Alphabet and Microsoft with a […]
Google is testing a new Search ads label that could give certain advertisers a visible endorsement directly within search results. In a LinkedIn post, Google Ads Liaison Ginny Marvin announced a limited U.S. experiment that adds a “Strongest match” or “Strong match” label to select Search ads. According to Marvin, the labels are intended to […]
Google is expanding its Limited Ad Serving policy to cover additional scenarios on Google Search. According to an email sent to advertisers, implementation will begin gradually in June 2026 and continue through 2028. The update introduces new guidance around advertiser qualification, user reports, and advertiser identity. It also includes a recommendation for advertisers to pin […]
Google is bringing AI agents to the publisher side of its advertising business. The company announced Ask Ad Manager, a new Gemini-powered assistant built directly into Google Ad Manager. The tool is designed to help publishers troubleshoot delivery issues, generate reports, and navigate the platform through conversational prompts instead of manual workflows. Ask Ad Manager […]
Everyone is using AI now. And almost everyone is using it the same way. You log into Google Ads, export a report, paste the CSV into ChatGPT or Claude, get an analysis, then repeat the whole process for Meta, Google Analytics 4, and whatever else is on your plate that week. Same painful process, every […]
No matter what their goal-based starting point, SEO, PPC, and content teams often work with different priorities and from different inputs. Channel and content resource work separation isn’t new, but the pressure has increased as search results have become even more complex. Depending on the query, Google can include AI Overviews, text ads, shopping results, […]
This week’s Ask an SEO question is: “Why have page impressions increased so much in GSC, but my page traffic is reducing? I thought it might be AIO, but when I look into this, not all pages have AI Overviews – what else could be causing impressions to increase so much?” Good question, and there […]