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Google published a research paper about a new AI model for detecting fraud in the Google Ads system that’s a strong improvement over what they were previously using. What’s interesting is that the research paper, dated December 31, 2025, says that the new AI is deployed, resulting in an improvement in the detection rate of […]
Reddit’s adding its own AI-powered ad campaign type, with its new Max Campaigns able to “predict the value of every ad impression,” helping to boost performance by estimating the best audience for your promotions. Essentially, Reddit’s getting its own version of Meta’s Performance Max, or TikTok’s Smart+ campaigns, with AI-powered targeting helping to drive results, […]
Reddit is rolling out Max campaigns, a new automated campaign type now available in beta for traffic and conversion objectives. The launch comes as Reddit continues to see strong advertiser momentum, supported by rising daily active users and rapid growth in conversion activity. While automation is now standard across most paid media platforms, Reddit is […]
AI prompts and templates can help to support PPC professionals from campaign planning to paid media reporting. So, we created a list of example prompts for you to use and adapt to your needs. With the right prompt, tasks like creating negative keyword lists, quick ad copy variations, and summarizing reports for clients can become […]
Landing pages are a core part of the user journey, influencing ad performance, conversion rates, and how effectively you can test, personalize, and scale your marketing. Lead generation isn’t just about driving traffic; it’s about delivering seamless, trustworthy landing page experiences that convince visitors to take the next step. Even the best ad campaigns can […]
In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews. Apple announced additional ad placements coming to App Store search results in early 2026. Google confirmed that exact match keywords cannot serve in AI Overviews, […]
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Have you started planning your 2026 content schedule yet? This could help. X has published its latest marketing calendar, an interactive display of key dates and events throughout 2026, which provides guidance as to what’s happening each […]
Most PPC marketers love talking about automation, Smart Bidding, and the latest AI-powered magic Google rolls out. But the truth is that none of those shiny features can save your account from the actual threats: human error, broken websites, overspending budgets, bad conversion data, brand safety violations … the list goes on and on. That’s […]
Référencement Google : Guide Ultime pour Dominer les Résultats en 2025 Le référencement Google est devenu un levier incontournable pour toute entreprise souhaitant augmenter sa visibilité en ligne. Que vous soyez une startup, une PME ou une grande structure, apparaître en première page de Google est souvent synonyme de trafic qualifié, de notoriété, et […]
Comment générer des leads qualifiés grâce à une agence de communication La génération de leads est l’un des défis majeurs des entreprises marocaines. Travailler avec une agence de communication locale vous permet d’optimiser vos actions et d’obtenir des résultats concrets. Qu’est-ce qu’un lead qualifié ? Prospect ayant un réel intérêt Prêt à acheter ou à […]