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Remarketing lists continue to be one of the more dependable tools inside PPC accounts, especially for search campaigns. They give advertisers clearer control over who sees ads, how bids are adjusted, and how messaging aligns with prior brand interaction. As tracking becomes more constrained and audience signals less granular, first-party data carries more weight in […]
Welcome to this week’s PPC Pulse. The big news this week centers on platform evolution: how advertisers get information, where ads show up, and what formats are gaining traction. OpenAI announced it’s testing ads inside ChatGPT for the first time. Google launched a new podcast to help advertisers navigate platform changes. And Demand Gen added […]
Google has announced a new series of updates to its Demand Gen campaigns, including data on brand searches stemming from a Google ad, scannable QR codes within YouTube videos on CTV and improved hotel booking options from travel feeds. Some handy updates, which could help you drive more direct response from your promotions. First off, […]
Most companies haven’t yet seen financial returns from their AI investments, according to PwC’s 29th Global CEO Survey. The survey of 4,454 chief executives across 95 countries found that 56% report neither increased revenue nor lower costs from AI over the past 12 months. What The Survey Found About 30% of CEOs said their company […]
Every few months, someone asks a version of the same question “What happens to PPC managers now that AI runs the platforms?” The question usually comes wrapped in anxiety, sometimes in frustration, and often in the hope that there is still a lever left to pull. At this point, the answer has become clearer. PPC […]
TikTok has announced some new updates to its AI-powered Smart+ campaigns, including enhanced creative selection for promotions, the expansion of duplication and draft mode, and ad previews for creative combinations. So, basically, more ways to use TikTok’s AI ad tools for creative options, giving you more ways to expand your ad campaigns, and, ideally, reach […]
If your Google Ads campaigns are underperforming, your first instinct might be to dive into the platform. You may want to tweak bid strategies, clean up keywords, or adjust targeting. That is the classic PPC audit. Here is the challenge today: Tactical audits matter less than you think. In an age of AI automation, a […]
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. If you’ve ever watched your best-selling product devour your entire ad budget while dozens of promising SKUs sit in the dark, you’re not alone. Google’s Performance Max (PMax) campaigns have transformed ecommerce advertising since launching in 2021. For many […]
Welcome to this week’s PPC Pulse. This week’s news centers around quite a few Google updates. Google rolled out campaign total budgets in open beta, introduced a new Direct Offers pilot inside AI Mode, and confirmed several Shopping promotion policy updates taking effect in early 2026. The updates affect how advertisers manage fixed promotional spend, […]
Google’s looking to make it easier to get the most out of your ad campaigns, with the introduction of campaign total budgets in Search, Performance Max and Shopping campaigns. Campaign total budgets enable you to set a campaign spend amount that will apply to the full duration of that ad push, which cannot be changed. […]