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Google quietly updated one of its Google Ads help pages with a clarification that could raise concerns for some advertisers. The updated documentation suggests that search terms shown in reporting for AI-powered Search experiences may not always reflect a user’s exact query. Instead, some reported search terms may represent Google’s interpretation of user intent. The […]
This post was sponsored by Erase.com. The opinions expressed in this article are the sponsor’s own. Why does AI pull a 2023 Reddit thread into a 2026 comparison query?What makes AI cite some complaints about my brand and skip others?How do I get AI to stop citing old complaints in unrelated queries? Four signals decide […]
Google Ads published new reporting data retention limits that change how long advertisers can access historical performance data through the interface and APIs. The update offers some clarity about which reporting periods will remain available and what advertisers may need to preserve on their own. Google Ads Reporting Data Availability Google Ads reporting data will […]
Welcome to the week’s Pulse: updates affect how links appear inside AI search results, which types of sites gained or lost visibility in the March core update, and how Google’s Preferred Sources feature works across new markets. Here’s what matters for you and your work. Google Adds More Links And Link Context To AI Search […]
The agent runtime is the new browser layer, and your website is going to be evaluated against the runtime, not against any individual model. That’s a shift web professionals have not yet made. The conversation is still framed around models. Which model writes better? Which one cites more accurately? Which one’s API is cheaper this […]
I was walking over to take the stage at SMMW 2026 in Anaheim, California, last Thursday, listening intently to Steve Huffman, founder and CEO of Reddit, talk about the last quarter at Reddit, but more importantly, to get a sense of what the focus would be for the rest of the year. Question after question, […]
Y Combinator general partner Aaron Epstein was joined by Raphael Schaad, founder of Cron that was sold to Notion, to discuss common mistakes made with AI designed websites. They identified seven common mistakes vibe coders made with their websites that should be avoided. Positive And Negatives The podcast started out by acknowledging that being able […]
Since we’ve been able to produce content at scale through AI, there have been graph screenshots littering X and LinkedIn, usually case studies or as part of sales materials. An SEO I know well, Martin Sean Fennon, shared an example of an ongoing brand case study, scaling content through AI, and how the content is […]
Google’s John Mueller answered a question about whether Google’s Preferred Sources feature can override standard ranking signals in Top Stories. His answer offers some clarity about how user preference can influence visibility without giving preferred sites a free pass around Google’s quality systems. Google’s Preferred Sources Google Preferred Sources is a Search feature that enables […]
Google is rolling out five updates to how links appear in its generative AI Search experiences, including AI Mode and AI Overviews. The changes add subscription labels and inline links within responses, among other features. Here’s an example of how the changes will appear: Image Credit: Google Hema Budaraju, VP of Product Management, wrote about […]