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Google has shipped version 0.2 of the Open Knowledge Format (OKF), and the headline change is trust. The update adds five mechanisms that let whatever consumes an OKF bundle — an AI agent, an LLM, or an application — check where the information came from and whether it can still be relied on. The framing […]
Google’s John Mueller says the company hasn’t said which source takes priority when there’s conflicting information about whether a product is in stock. If your on-page content, markup, and product feed disagree about whether an item is in stock, Mueller says you should fix it rather than analyze how Google will resolve it. The comment […]
Google’s Gary Illyes said on LinkedIn that he’d have to check whether a site can safely extend an unavailable_after date. His first read, which he called a gut feeling, was that pushing the date forward is fine, but he left open whether the tag can be trusted for pages that expire and then get renewed. […]
Google’s John Mueller answered a question on Reddit about a link to an internal web page that was automatically created by Squarespace, a closed-source platform. The link to the web page was also blocked from crawling by robots.txt, apparently serving no purpose for the Redditor’s client. The person asking the question was frustrated because the […]
AI-heavy pages turn up at every spot in Google’s top 10. But pages the detector reads as mostly AI-written sit lower in those results than pages with little AI text, and fewer of them were found in the index at all, according to new data. The scores come from Ahrefs’ own AI detector, which the […]
Here is a sentence I did not think I would write: I am on the side of a search-scraper that resells data to AI companies. Not because SerpApi is the good guy. There is no good guy here. But a federal judge in California ruled against Google in its fight with them, and the principle […]
In the past two years, Google has dropped support for nine ItemTypes from its rich result search gallery. This has happened not too long after ChatGPT’s launch and when mass adoption began: Image from author, July 2026 The question remains whether this decline will continue, but the most recent removal – FAQ/FAQPage – has since […]
A common belief among many SEOs is that Google’s Web Rendering Service has a five-second rendering window and that anything that happens after that five-second window won’t be included in the version of the page that Google indexes. The idea started with something Google’s Martin Splitt said on at least two occasions and eventually became […]
Over the weekend, shared Claude chats unexpectedly showed up in Google search results. On July 27, I checked out the crawl rules on the Claude share pages and found a noindex directive that was hidden behind a block, preventing Google from accessing it The share path is blocked by robots.txt on claude.ai. These pages also […]
Right now, most publishers block AI bots. According to Vince Nero’s excellent research, 79% of top news sites block AI training bots via robots.txt. Only 18% block no AI crawlers at all. Not a perfect science, as the robots.txt is so easily circumvented, but still. No one is playing nice anymore. Multiple publisher x AI […]