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Google’s Gary Illyes said on LinkedIn that he’d have to check whether a site can safely extend an unavailable_after date. His first read, which he called a gut feeling, was that pushing the date forward is fine, but he left open whether the tag can be trusted for pages that expire and then get renewed. […]
Google’s John Mueller answered a question on Reddit about a link to an internal web page that was automatically created by Squarespace, a closed-source platform. The link to the web page was also blocked from crawling by robots.txt, apparently serving no purpose for the Redditor’s client. The person asking the question was frustrated because the […]
AI-heavy pages turn up at every spot in Google’s top 10. But pages the detector reads as mostly AI-written sit lower in those results than pages with little AI text, and fewer of them were found in the index at all, according to new data. The scores come from Ahrefs’ own AI detector, which the […]
Here is a sentence I did not think I would write: I am on the side of a search-scraper that resells data to AI companies. Not because SerpApi is the good guy. There is no good guy here. But a federal judge in California ruled against Google in its fight with them, and the principle […]
Google has quietly dropped support for nine ItemTypes from its rich result gallery over the past two years, a window that lines up almost exactly with the mass adoption of ChatGPT and the shift toward AI-driven search. The most recent casualty, FAQ/FAQPage, has reignited a debate that keeps resurfacing in technical SEO circles: is schema […]
A common belief among many SEOs is that Google’s Web Rendering Service has a five-second rendering window and that anything that happens after that five-second window won’t be included in the version of the page that Google indexes. The idea started with something Google’s Martin Splitt said on at least two occasions and eventually became […]
Over the weekend, shared Claude chats unexpectedly showed up in Google search results. On July 27, I checked out the crawl rules on the Claude share pages and found a noindex directive that was hidden behind a block, preventing Google from accessing it The share path is blocked by robots.txt on claude.ai. These pages also […]
Right now, most publishers block AI bots. According to Vince Nero’s excellent research, 79% of top news sites block AI training bots via robots.txt. Only 18% block no AI crawlers at all. Not a perfect science, as the robots.txt is so easily circumvented, but still. No one is playing nice anymore. Multiple publisher x AI […]
Google updated their review snippet documentation to add three more reasons why a site may become eligible for a manual action. Authentic human insights are an important quality of the kind of content that Google wants to rank, arguably even more so when it comes to review content. You will find more ideas in webmcp […]
Charging an AI bot to crawl your website is a visibility decision, not a revenue decision. Every crawler you put behind a paywall is a choice about which agents still get to read, cite, and recommend you, and most website owners are about to make that choice without noticing it has become theirs to make. […]