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A randomized field experiment finds Google’s AI Overviews reduce organic clicks to external websites by 38% on queries where they appear, while self-reported search satisfaction stays nearly unchanged when the summaries are removed. The working paper by researchers at the Indian School of Business and Carnegie Mellon University was posted to SSRN this month. Authors […]
Microsoft previewed four new AI reporting features for Bing Webmaster Tools: citation share, grounding query-intent labels, grounding query topic labels, and Generative Engine Optimization (GEO)-focused recommendations. Krishna Madhavan, Principal Product Manager at Microsoft AI and Bing, previewed the features during a presentation at SEO Week in New York City. Slides shared by attendees on X […]
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Which performance metrics actually affect my Google visibility? How do I find out which pages to fix first? How well is my site actually performing? In this article, you’ll learn how to create an industry ranking dashboard to compare your […]
Welcome to the week’s Pulse: updates affect how deep links appear in your snippets, how your robots.txt gets parsed, how agentic features work in Search, and how the EU’s data-sharing rules apply to AI chatbots. Here’s what matters for you and your work. Google Lists Best Practices For Read More Deep Links Google updated its […]
OpenAI’s public crawler documentation now lists OAI-AdsBot, a bot that may visit pages submitted as ChatGPT ads to check policy compliance and help determine ad relevance. The entry sits alongside OAI-SearchBot, GPTBot, and ChatGPT-User on OpenAI’s crawler docs page, bringing the documented bot count to four. OpenAI states that OAI-AdsBot only visits pages submitted as […]
Google may expand the list of unsupported robots.txt rules in its documentation based on analysis of real-world robots.txt data collected through HTTP Archive. Gary Illyes and Martin Splitt described the project on the latest episode of Search Off the Record. The work started after a community member submitted a pull request to Google’s robots.txt repository […]
We are fortunate to have a wide range of SEO tools available, designed to help us understand how our websites might be crawled, indexed, used, and ranked. They often have a similar interface of bold charts, color-coded alerts, and a score that sums up the “health” of your website. For those of us high-achievers who […]
Google announced Skills in Chrome, a new Gemini in Chrome feature that lets you save prompts and rerun them as one-click tools across selected pages and tabs. What’s New Skills turn a prompt you’ve already written into a saved tool you can trigger again later. After running a prompt in Gemini’s Chrome side panel, you […]
Google’s John Mueller answered a question on Reddit about why Google picks one web page over another when multiple pages have duplicate content, also explaining why Google sometimes appears to pick the wrong URL as the canonical. For more on this, see our the science of how AI picks its sources guide. More on that […]
There is a common expectation in SEO that needs to be challenged, and it usually appears as soon as a new agency or consultant takes over performance. Many businesses assume that fresh expertise should lead to quick wins, as if changing vendors resets everything and removes the issues that held performance back before. This view […]