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Akamai analyzed AI bot activity by examining application-layer traffic from its bot management tools. Commerce drew the most AI bot traffic at 48%. Media, which includes publishing, video, social media, and broadcasting, came second at 13%. Publishing companies accounted for 40% of all AI bot activity in media, ahead of broadcast and OTT at 29%. […]
Google’s John Mueller answered a question about duplicate URLs appearing after a site structure change. His response offers clarity about how Google handles duplicate content and what actually influences indexing and ranking decisions. Concern About Duplicate URLs And Ranking Impact A site owner had changed the URL structure of their web pages then later discovered […]
Every few months, someone points out that the median web page has ballooned to over two megabytes and declares the web bloated. Google’s Gary Illyes and Martin Splitt used a recent podcast episode to push back on that framing directly. Their argument is not that page weight is irrelevant — it’s that “page weight” isn’t […]
This post was sponsored by Alli AI. The opinions expressed in this article are the sponsor’s own. Everyone assumes Googlebot is the dominant crawler hitting their website. That assumption is now wrong. We analyzed 24,411,048 proxy requests across 78,000+ pages on 69 customer websites on Alli AI’s crawler enablement platform over a 55-day period (January […]
Resoneo says ChatGPT responses began referencing about 20% fewer websites after what it identifies as the early-March transition to GPT-5.3 Instant. The analysis comes from the French SEO consultancy and draws on data from Meteoria, an AI visibility-tracking platform that monitored 400 prompts daily over 14 weeks, producing 27,000 comparable responses. Average unique domains per […]
Welcome to the week’s Pulse: updates affect how Google ranks content, how its crawlers handle page size, and where AI referral traffic is heading. Here’s what matters for you and your work. Google Rolls Out The March 2026 Core Update Google began rolling out the March core update this week. This is the first broad […]
Google’s John Mueller answered a question about why some websites use multiple XML sitemaps instead of a single file. His answer suggests that what looks like unnecessary complexity may come from reasons that are not immediately obvious. The question came from an SEO trying to understand why managing multiple sitemap files would be preferred over […]
Artificial intelligence led all employer-cited reasons for U.S. job cuts in March, accounting for 15,341 of the month’s 60,620 announced layoffs, according to outplacement firm Challenger, Gray & Christmas. Related reading: pichai says AI could ‘break pretty much all software’. That’s 25% of all cuts for the month, up from roughly 10% in February. Since […]
Enterprise SEO doesn’t fail because teams don’t care, lack expertise, or miss tactics. It fails because ownership is fractured. In most large organizations, everyone controls a piece of SEO, yet no single group owns the outcome. Visibility, traffic, and discoverability depend on dozens of upstream decisions made across engineering, content, product, UX, legal, and local […]
Google’s Gary Illyes published a blog post explaining how Googlebot’s crawling systems work. The post covers byte limits, partial fetching behavior, and how Google’s crawling infrastructure is organized. The post references episode 105 of the Search Off the Record podcast, where Illyes and Martin Splitt discussed the same topics. Illyes adds more details about crawling […]