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Google’s John Mueller answered a question about robots.txt and explained an easy-to-miss mistake that can impact your SEO and website indexing goals. The specific issue was related to search box spam getting indexed by Google, but this mistake can happen to anyone in general under any context. Website Search Box Spam The person who asked […]
A 3.3-star car wash just won the AI answer. When Annie Jackson, Director of Revenue Operations and Growth at GatherUp, asked Google for a no-touch car wash that fits an SUV in Norfolk, VA, Google returned a 3.3-star business and answered the clearance and hours questions above the star rating itself. Query match outranked rating. […]
Welcome to the week’s Pulse: updates affect the legal footing of the SERP tools you rely on, what it’s worth to keep your content in Google’s index, and where the revenue behind Search is heading. See also: where clicks go, what agents skip, who’s leaving bing. Here’s what matters for you and your work. Search […]
Most companies already have the product data AI needs. Almost none have the decision data that actually earns a citation. That gap is the real obstacle to brand sovereignty — the state where no other source on the web knows your business better than you do. Understanding why that matters is one thing. Building it […]
Google’s John Mueller and Martin Splitt discussed how site owners and SEOs approach Search Console (GSC) as the place to find errors to fix and that the better way to use it is to think of it as a place to identify patterns, many of which are normal. Interpreting Search Console Messages Martin Splitt called […]
If Google Search Console shows a growing pile of URLs marked “Crawled – currently not indexed,” you are looking at pages Google has visited, evaluated and then chosen to leave out of its index. That status is different from a penalty and different from a technical error, and treating it like either one usually wastes […]
The “are you a bot” check used to block bad traffic can sometimes cause pages to fall out of Google. On the latest episode of Search Off the Record, Google’s John Mueller explained why this happens, noting that it might cause Google to consider your page a duplicate of another site’s page. The Problem When […]
Search Console has a button called Validate Fix that tells Google you have fixed an indexing issue. On the latest episode of Search Off the Record, Google’s John Mueller explained what clicking it does, and when it’s best used. What ‘Validate Fix’ Does When you click into any issue in Search Console, “Validate Fix” is […]
Google has updated its list of Google user-triggered fetchers to reflect the Google Notebook name change. Users who have hardcoded the old user agent for robots.txt or for other reasons have a grace period of a few weeks before the old user agent stops working in August 2026. Reasons To Block Gemini Notebook Gemini Notebook’s […]
Three publishers, novelist Scott Turow, and his company S.C.R.I.B.E. have filed a proposed class action lawsuit accusing Google of copying millions of books and journal articles to train Gemini. This includes works provided through Google Books, Play Books, and Scholar. On July 10, Hachette Book Group, Cengage Learning, Elsevier, Turow, and S.C.R.I.B.E. joined together in […]