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The last few weeks have been noisy. Google shipped something called the Open Knowledge Format. Then Google Developers announced the Agentic Resource Discovery (ARD) specification. Meanwhile, every SEO LinkedIn feed is lit up with someone either declaring markdown the future of the web or explaining why you should ignore all of it. The truth, as […]
Google’s John Mueller responded to a post on Bluesky that lamented all the effort being wasted on AI agent accessibility instead of focusing on the more productive activity of making sites accessible for humans. For more on this, see our you’re using AI at the execution layer. the value is in the guide. Tactical SEO […]
Google’s John Mueller answered a question related to something a Redditor was using that’s called an llms-author.txt. The person who posted the question is having a hard time being found for their name because it is the same as two other more popular entities, making it more difficult for people to find them and discover […]
Chrome’s new Lighthouse Agentic Browsing audit treats your .txt file as a markdown document. If your llms.txt does not use markdown link syntax, you fail the audit, even when every link in the file is accurate and works. I ran the audit on nohacks.co. Two of six audits passed. Three came back not applicable. One […]
Welcome to the week’s Pulse: Google’s explanation for lost clicks was tested; a case study showed why Core Web Vitals fixes target the wrong element; a report measured how agents handle pricing pages; John Mueller weighed in on agent access; and a longtime Bing leader announced his retirement. Here’s what matters for you and your […]
As AI summaries compress traditional organic space, referral traffic to publishers is being squeezed, creating a world where search is more used than ever, but the search interface is also retaining users for longer, where it has historically acted like a switchboard. The outlook from publishers is pessimistic, with traffic expected to halve in the […]
Google Search Advocate John Mueller highlights a new case study explaining why certain Largest Contentful Paint improvements often fail to produce results. In a layout that varies by store, the browser may focus on the wrong element, causing all subsequent optimizations to target something that was never the LCP in the first place. The case […]
Cloudflare is updating its method of identifying and blocking AI crawlers, which may result in Googlebot being blocked on sites that prevent AI training. The company announced the update as part of its second Content Independence Day. The new controls let websites manage automated traffic based on three behaviors rather than a single “block AI […]
Today’s question looks beyond the typical traffic-driving goals of AI visibility to the value those large language models provide a website owner, and asks: “AI crawlers are visiting my website increasingly often, but I can’t tell whether they provide any value. Should I allow them, block them, or treat different AI crawlers differently? How can […]
Google has launched a new visual treatment in AI Mode that places links to recipe sites at the top of responses for relevant recipe queries. Robby Stein, VP of Product for Google Search, announced the change in a post on X. More on that in the top 10 digital marketing trends for 2026. Sharing more […]