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For about two months, business owners and SEO professionals have reported that pages have been removed from Google’s index without a clear explanation. The reports started in late April and have continued into June. In many of those reports, the affected pages had neither a manual action nor a crawl error. They moved into “excluded” […]
Eleven companies, including Google, Microsoft, GitHub, and Hugging Face, have published Agentic Resource Discovery (ARD). The open specification sets out how AI agents find and verify tools, skills, and other agents across the web. The contributors released the draft spec on June 17, along with reference implementations from several of them. ARD is licensed under […]
Google’s John Mueller and Martin Splitt talked about LLMs.txt and markdown, with Mueller offering a surprising fact about the original purpose of LLMs.txt and also explaining why the proposed standards are have severe shortcomings. What Discovery Is And Why It Matters In the context of information retrieval (search), discovery is about a search engine discovering […]
Google updated their site migration guidance to include new information about using the Search Console Change of Address tool for moving domain names. The Search Console Change of Address Tool Google Change Of Address tool is for helping site owners who are migrating a site from one domain to another domain. The tool helps Google […]
Google’s John Mueller answered a question about the curious circumstance of Search Console reporting thousands of URLs as indexed despite being blocked by robots.txt. Mueller helped explain how this happens and what to do about it. Content Indexed Despite Being Blocked By Robots.txt A Redditor asked for advice because Google Search Console was reporting more […]
For most of the history of modern SEO, publishing more content was considered almost universally beneficial. More pages meant more keywords, more long-tail visibility, more opportunities to rank, and more traffic. Entire agencies and publishing businesses were built around this premise. The logic was simple: If one page could rank, then a thousand pages could […]
Microsoft is adding four new features to the Bing Webmaster Tools AI Performance dashboard preview: Intents, Topics, Citation Share, and Compare. All four are beginning to roll out globally. Three of the features were previewed at SEO Week. This is the official preview rollout. What’s New Citation Share shows your site’s percentage of all citations […]
TL;DR: I ran a small experiment to try and get some insight into whether large language models actually parse schema markup or are just nodding politely in its direction. I put a fake company address (inside beautifully invalid JSON-LD, on a page about ducks) into the head of an HTML document, mentioned no address anywhere […]
On a recent Search Off the Record podcast, hosts John Mueller and Martin Splitt pushed back on the idea promoted by AI SEOs that stripped-down, content-only versions are a better way to optimize for AI Search. They made the case that all the things AI SEOs want to remove are actually useful for ranking. Non-Content […]
Ahrefs analyzed logs from 137,000 domains and found 97% of llms.txt files got zero requests. No bots, no humans. The analysis used Ahrefs data to identify user agents fetching files. Around 28% of 137,000 domains publish an llms.txt file, but since Ahrefs’ customers are more technical, the actual adoption on the broader web is likely […]