Description

Most first logos aren’t actually designed — they’re assembled. A free logo generator, a single take from a freelancer with no revisions built in, or a placeholder thrown together to get the website live, with a plan to “fix it properly later” that never quite happens. It works fine on the homepage. Then someone asks for a version for a favicon, a version that prints cleanly on a t-shirt, or a version that isn’t a blurry screenshot pulled off the old website, and there’s nothing to hand over. The logo exists, but the business doesn’t actually own a usable brand mark — it owns one image, in one format, with no idea what colours or fonts are supposed to go next to it. Six months in, that gap starts costing real time: someone spends an afternoon trying to recreate the logo in a design tool just to get a transparent background, or a print shop bounces the file because it’s a low-resolution JPEG that was never meant to be enlarged.

This happens because most low-cost logo options are built around producing a picture, not a usable asset. A single concept goes out, the client either accepts it or asks for a tweak or two, and the deliverable is whatever file format the tool happened to export. There’s no defined colour palette to reference when a print shop asks for exact values, no font pairing so a future flyer or sign doesn’t end up in a completely different typeface, and no social images sized to the platforms you’re actually using. The logo looks fine in isolation and falls apart the moment it needs to work across more than one surface. Multiply that by every surface a business actually needs a logo on — a website header, an invoice template, a social profile picture, a sign above a door — and the small gaps compound into a brand that looks like it was put together by three different people, because in a sense it was: the original design, and whoever improvised a fix each time a new format was needed.

Logo & Brand Essentials is built to close that specific gap. You get three separate concepts to choose between rather than one take-it-or-leave-it design, and two full rounds of revisions once you’ve picked a direction, so the first draft doesn’t have to be the final answer. Final files are delivered in SVG, PNG and PDF, covering the formats a printer, a platform, or a future designer will actually ask you for. A defined colour palette and font pairing come with it, so anyone producing a flyer, a sign or a social post six months from now has something concrete to match rather than a guess. Social profile and cover images are included too, sized and ready to upload the same day the logo is finalised.

What makes this different from a marketplace freelancer or a logo-maker tool isn’t the price point — it’s the discovery step that happens before any concepts get drawn, and the fact that this package is deliberately built as the foundation of a system rather than a one-off image. Logo & Brand Essentials is the entry tier of three: Brand Identity Package builds directly on top of it with guidelines, stationery and a social template set, and Full Brand System extends that further into packaging, pitch decks, website direction and ad creative. You’re not locked into upgrading, but nothing about this tier needs to be redone if you eventually do.

How it works

1. Discovery. Before anything is sketched, we spend time understanding who you’re competing against, who the logo needs to speak to, and what it actually needs to communicate about the business. This is short by design — it’s not a full brand strategy engagement — but it’s what stops the concepts from being generic.
2. Concept design. You receive three distinct logo concepts, not three minor variations of the same idea. Each one takes a genuinely different approach, so choosing between them means choosing a direction, not picking the least-bad option from a single theme.
3. Revisions. Once you’ve picked a concept to move forward with, you get two rounds of revisions to refine it — adjusting proportions, colour, weight, or details until it’s right, rather than accepting the first pass because there’s no room to iterate.
4. Palette and pairing. Alongside the finished mark, we define a colour palette with exact values and a font pairing, so the logo doesn’t exist in isolation — anything built around it afterwards has a reference to match.
5. Final delivery. You receive final files in SVG, PNG and PDF, plus social profile and cover images sized for the platforms you use. Typical delivery from kickoff to final files is about a week, and full ownership transfers to you the moment final payment clears.

Each step depends on the one before it moving at a reasonable pace — concepts can’t be refined until a direction is chosen, and files can’t be finalised until revisions are signed off — so the timeline above assumes feedback comes back within a day or two at each stage rather than sitting unanswered for a week. That’s the same expectation we set with every project regardless of size: a fixed process with clear stages, not an open-ended back-and-forth with no defined end point.

Who this is for: This fits new businesses starting from zero, with no existing mark to work from, as well as an existing business replacing a logo that was never professionally designed in the first place — a founder’s first attempt, a free generator output, or something inherited from an early freelancer that never got file formats or a defined palette to go with it. If you already have a workable logo and need the guidelines, stationery and templates to go around it, Brand Identity Package is the better starting point instead.

What’s included

• ✓3 logo concepts, 2 revision rounds
• ✓Final files in all formats (SVG, PNG, PDF)
• ✓Colour palette & font pairing
• ✓Social profile & cover images
• ✓1 week typical delivery

The file formats matter more than they sound like they should: SVG scales to any size without losing quality, which is what a printer, a sign maker or a future website will actually ask for, while PNG and PDF cover the everyday cases of digital use and print-ready documents. The two rounds of revisions exist because a logo chosen from three concepts still needs refining — spacing, colour weight, or a small structural change — before it’s genuinely finished, not just accepted because there was nowhere left to push back. And the social profile and cover images are cropped and sized to the platforms you’re actually using, so you’re not left resizing a full logo file into a circular profile photo yourself and losing detail in the process.

Even at this tier, the process starts with a short discovery step rather than jumping straight to concepts — understanding who you’re competing against and what the mark needs to say before anything gets sketched. That step is what separates three genuinely different directions from three variations on the same idea, and it’s not skipped just because this is the entry-level package.

Typical delivery is about a week from kickoff to final files, assuming reasonably prompt feedback on concepts and revisions along the way. Revisions continue within the two included rounds until you’re happy with the chosen direction — this isn’t a single-shot delivery where the first output is final regardless of fit. Full ownership of the finished logo and every source file transfers to you on final payment, meaning the files are genuinely yours to register a trademark, print at any size, or hand to any future designer without needing to come back to us first.

Once the logo is delivered, there’s no ongoing obligation — this is a one-time project fee, not a subscription. If it turns out you need more than the logo covers — brand guidelines your team can follow, business cards and stationery, or a set of social templates — Brand Identity Package is built directly on top of this package, so nothing from this stage gets thrown away or redone when you move up a tier.

Frequently asked questions

What if I don’t like any of the three concepts? That’s uncommon precisely because of the discovery step, but if none of the three directions feel right, we’ll talk through what’s missing before spending your two revision rounds on the wrong starting point. The goal is a logo you’re genuinely happy with, not one you settled for because the process ran out of room.

How fast does this actually move? Typical delivery is about a week from kickoff to final files. That assumes feedback comes back within a day or two at each stage — concept selection and each revision round — since the timeline is built around a steady back-and-forth rather than everything happening at once at the end.

Do I need Brand Identity Package too, or can I add it later? You don’t need it upfront — Logo & Brand Essentials stands on its own with everything a new logo needs to start being used properly. If design requests start piling up later — stationery, social templates, formal guidelines — Brand Identity Package builds on exactly what’s delivered here, so there’s no rework involved in upgrading when you’re ready.

What if I already have a rough logo and just want the file formats and palette sorted? That still fits this package. Whether you’re starting from nothing or replacing a mark that was never given a proper colour palette, font pairing or export set, the discovery step and three concepts give you a real chance to land on something better, rather than just reformatting what already exists.

One-time project. Fixed price, no surprises. You pay once, get three concepts and two rounds of revisions to get it right, and own every final file at the end. Secure checkout — payments processed via Stripe, bank transfer, or crypto (Mercuryo). Questions before ordering? Talk to us first.