Description

A logo solves one problem and immediately creates the next one: now that you have a mark, who decides what goes next to it? Someone needs a business card printed before a trade show, someone else is putting together a pitch deck and picks whatever colour looks fine on their screen, and the person managing social media is designing graphics from scratch every week because there’s no template to start from. None of these are big decisions individually, but each one is made slightly differently, by a different person, with no document to check against — and a few months later the brand looks like it was assembled by committee, because it was. None of it is dramatic on its own — a slightly-off shade of blue on one card, a caption font that doesn’t quite match the logo — but customers notice the sum of it even when they can’t name the individual mistakes, and it reads as a business that hasn’t quite figured itself out yet.

This happens because a logo, on its own, doesn’t answer the questions that come after it. It doesn’t say what tone the brand should take on a business card versus a social caption, it doesn’t define spacing rules so the mark isn’t stretched or cramped, and it definitely doesn’t come with a stack of ready-to-use templates for the volume of everyday materials a growing business actually needs — cards, letterheads, social posts, one-off graphics. Without those, every new asset gets designed in isolation, and consistency depends entirely on whoever happens to be making it remembering what the last person did — which works for a week, and quietly stops working the moment a second person joins in or the first person forgets a detail from three months ago.

Brand Identity Package is built to answer exactly those questions, once, in a form your team — or any future designer — can actually follow. It includes everything in Brand Essentials as its foundation, then adds a full brand guidelines document that sets out how the logo, colours, typography and tone should be used across every context. On top of that you get business card and stationery design so the day-to-day printed materials are handled from the start, a set of ten social media templates so weekly content stops being designed from a blank canvas, and an icon and graphic element library so new graphics can be assembled from a consistent visual vocabulary instead of invented fresh each time.

What makes this different from simply hiring a designer to produce a one-off card or template pack is that everything here is built from a single guidelines document, not ten disconnected files that happen to use the same logo. That’s also what makes it the right middle tier: Logo & Brand Essentials on its own leaves those day-to-day questions unanswered, while Full Brand System — the tier above this one — extends the same identity work into packaging, pitch decks, a website design direction and ad creative for businesses whose design needs go beyond print and social. Brand Identity Package is everything in Brand Essentials, plus the guidelines and materials most growing businesses actually reach for first.

How it works

1. Discovery and positioning. Before any concepts are drawn, we establish who you’re competing against, who you’re talking to, and what the brand needs to communicate. If you’re building the logo alongside this package, that discovery covers both at once; if you already have a logo, we work from what it needs to say and where it currently falls short.
2. Guidelines framework. We define the rules the rest of the package is built around — logo usage and spacing, the colour palette with exact values, typography, and tone — so every asset that follows is consistent by construction rather than by coincidence.
3. Stationery and templates. Business card and stationery design, plus the ten social media templates, are produced against that framework, giving you materials you can put to use immediately rather than a guidelines document with nothing built from it yet.
4. Icon and graphic library. A set of icons and graphic elements is built in the same visual language, so future one-off graphics — an infographic, a promotional flyer, a slide — can be assembled from existing pieces instead of designed from nothing.
5. Delivery and revisions. Revisions continue on each piece until you’re happy with it, not capped at a fixed round count. Typical delivery is two to three weeks, and every final file and the guidelines document transfer to you on final payment.

The order matters: guidelines are established before stationery and templates are produced, not the other way around, because a template built before the rules are set usually needs to be rebuilt once they are. Working in that sequence is also what keeps the two-to-three-week timeline realistic — each deliverable draws directly on the framework from the step before it, rather than every piece being designed independently and reconciled at the end.

Who this is for: This fits businesses that already have a logo, or are getting one built alongside this package, and need consistency across print, social and day-to-day materials without commissioning a designer for every new asset. It’s the right fit once you notice design decisions being made ad hoc — a card printed in the wrong shade, a social post in an off-brand font — rather than checked against anything documented. It also suits businesses handing off marketing tasks to a new hire or contractor for the first time, where a guidelines document replaces a verbal explanation that would otherwise need repeating every time someone new touches the brand.

What’s included

• ✓Everything in Brand Essentials
• ✓Full brand guidelines document
• ✓Business card & stationery design
• ✓Social media template set (10 designs)
• ✓Icon & graphic element library
• ✓2–3 weeks typical delivery

The guidelines document is the piece that makes everything else durable: it’s the reference a new hire, a print shop, or a designer you hire two years from now can be handed without a briefing call, because the rules for logo usage, colour and typography are already written down. The ten social media templates matter for a more immediate reason — they turn “design a post” into “drop content into an existing layout,” which is the difference between social media being a weekly design project and a five-minute task. If you also want someone actually running that calendar rather than just filling the templates, Social Starter is built to plug straight into a template set like this one. And the icon and graphic element library exists so that the inevitable one-off request — a flyer, an internal slide, a promotional graphic — doesn’t require starting a new visual language from scratch each time.

The process starts with discovery and positioning — establishing your competitors, your audience and what you need to communicate — before any concepts are drawn, whether or not the logo itself is part of this engagement. That groundwork is what keeps the guidelines document from being a generic style sheet and makes it specific to how your brand actually needs to compete.

Typical delivery is two to three weeks, with revisions continuing on each deliverable until you’re happy with it — there’s no fixed cutoff where feedback stops being accepted partway through a stationery design or a template set. You own the final files and source designs on final payment, which means the guidelines document, the stationery artwork, the ten social templates and the icon library are all genuinely yours: usable by an internal team member, a freelancer, or any future hire without needing to come back to us for the source files.

This is a one-time project fee rather than a subscription, so once delivery is complete there’s no ongoing commitment attached to it — no monthly design retainer to keep paying for, and nothing that lapses if you don’t renew. If your needs grow beyond what’s here — packaging design, a pitch deck template, a website design direction, or ad creative templates — Full Brand System is the next tier up, and because it’s built as an extension of this same identity work, nothing produced in this package needs to be redone to get there.

Frequently asked questions

I don’t have a logo yet — can this package include one? Yes. Brand Identity Package includes everything in Brand Essentials, meaning the logo design itself — three concepts and two revision rounds — is part of this engagement rather than a separate purchase, with the same discovery step feeding both the logo and the guidelines that follow it.

What if I’m not happy with the stationery design or a template? Revisions on each deliverable continue until you’re happy with it — this isn’t capped at a fixed number of rounds the way the base logo package is, because a guidelines-driven set of materials needs to actually hold together once it’s finished, not just be technically delivered.

How does this fit with a website project or ongoing marketing work? The guidelines document and templates produced here are meant to be handed to whoever builds those next — a web developer, a social media manager, an ad designer — so the brand stays consistent regardless of who’s executing it. If you’re not sure whether this tier or Full Brand System fits what you’re planning next, talk to us before ordering.

Do the ten social templates cover every platform we post to? The template set is built around the platforms you’re actually using, agreed during discovery, rather than a generic one-size pack — the goal is templates your team will actually open and use, not a set that technically exists but doesn’t match your posting habits.

One-time project. Fixed price, no surprises. You pay once, get a guidelines document and a full set of day-to-day materials built from it, and own every source file at the end. Secure checkout — payments processed via Stripe, bank transfer, or crypto (Mercuryo). Questions before ordering? Talk to us first.