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Google has added Gemini 3.7 Flash as a selectable model in AI Mode, one day after the model’s initial release for coding and agent tasks. Robby Stein, VP of Product for Google Search, announced the rollout on X, writing that the model is “better at following instructions + understanding your intent, so you get even […]
Google says the Gemini app has passed 1 billion monthly users, and published usage figures showing that 63% of them now use voice. The figures were shared in a blog post on August 11, and Gemini app vice president Josh Woodward also shared the same numbers on X. Neither the post nor the thread explains […]
A new SE Ranking report found ChatGPT showed ads on 28.69% of the commercial prompts in its healthcare category, more than 10 times the 2.64% the company recorded in Google’s AI Mode. OpenAI’s placement rules no longer keep ads away from medical advice the way its launch announcement describes. In April, OpenAI made its ad […]
Anthropic will embed invisible watermarks in text produced by its new Claude models and include signed provenance metadata with generated files, as detailed in a support article. This marking is implemented worldwide, not just in the European Union. According to Anthropic, a detected mark indicates that Claude may have processed the content, but it does […]
Do you remember the good ol’ days of Google Ads when all you needed to get good results were a list of keywords and bids? People type into that little white search box exactly what they’re looking for, so to win their business, you just need to … show up? While buying high-intent queries is […]
In the first half of 2026, search behavior shifted under our feet, software valuations cratered on sentiment rather than proof, and companies blamed layoffs on AI long before anyone could show the receipts. Kevin Indig posted a link on LinkedIn last week to his AI Halftime Report, H1 2026, and it is worth noting that […]
Google’s former Chief Scientist, who helped Google become the AI and Search powerhouse that it is today, was recently interviewed by Diana Hu of Y Combinator. He explained that the model people use is increasingly not as important as how the model is used within a larger system of tools, retrieval, and AI agents. His […]
Alphabet’s CEO Sundar Pichai announced that Google DeepMind co-founder and CEO Demis Hassabis is now Chief Scientist of Alphabet and Chair of Google DeepMind. In bigger news, Jeff Dean has announced that he is stepping away from Google and is founding a new AI company called Discovery Loop. These changes may be attributable to the […]
I have dozens of conversations per week with folks in growth and marketing, ranging from directors, VPs of marketing, and CMOs to SEOs in the nitty-gritty day-to-day. Many of my conversations involve measurement. This is an increasingly challenging topic as traditional SEO metrics are breaking down with the advent of AI answers. Much of the […]
Google has finally separated generative AI visibility from the rest of the data in Search Console. On June 3, 2026, Google announced dedicated Generative AI performance reports for Search and Discover. The announcement fell on my birthday, which felt briefly thoughtful until I realized the gift was all impressions and no clicks. The Search report […]