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Adding FAQ sections to a set of test pages lifted AI citations. Removing them dropped citations back down. That reversion is the difference between correlation and causation, and almost no team measuring AI search today can produce it. That standard of proof anchored the latest SEJ webinar with seoClarity’s Mark Traphagen, VP of Product Marketing […]
Alphabet reported Q2 2026 earnings, with Google Search & Other revenue up 17% year over year to $63.27 billion. The growth rate eased from 19% in Q1 2026, marking the first decline after four quarters of acceleration. Total Alphabet revenue reached $119.8 billion, up 24% year over year, or 23% in constant currency. It was […]
Google’s Merchant Center opened a pilot last week that shows retailers what shopping-related questions people ask AI Mode and AI Overviews about. Brodie Clark, an independent SEO consultant who got access on a client sub-account, published screenshots and called it the first Google product to give query data for these surfaces The query data is […]
Almost a year ago, I recommended that chief marketing officers should “hire an economist or chief economist” to weather a perfect storm of challenges that included changing consumer behavior, rapid technological advancements, and economic uncertainty. Earlier this month, nearly 200 economists and tech leaders signed a letter to policymakers warning that AI “could bring risks, […]
Google AI Mode returned a text ad on 29% of the commercial keywords in a new SE Ranking analysis, and for most of those keywords the advertiser’s domain was not among the sources the answer cited. SE Ranking checked if the pages or domains of each keyword that produced a text ad also appeared in […]
Google.com has become the second most-cited domain in Google’s AI Mode, according to a new report from Profound, an AI-visibility platform that sells tools for tracking brand presence in AI search. The report shows citation share for google.com rose 8.4x between April 15 and June 30, with almost all of that increase going to two […]
The European Commission adopted two binding decisions that require Google to share anonymized Search data with rival search engines and to open parts of Android to competing AI assistants. The search data measures give eligible providers, including AI chatbots with search functions, access to anonymized query, click, view, and results-position data they can use to […]
AI tools returned at least one false fact about 64% of UK high street retailers in a vendor-run test, according to figures Searchable shared with Retail Focus. The most common error was placing businesses in the wrong postcode. These tests point to something many marketing teams aren’t tracking. When AI systems such as ChatGPT or […]
Three publishers, novelist Scott Turow, and his company S.C.R.I.B.E. have filed a proposed class action lawsuit accusing Google of copying millions of books and journal articles to train Gemini. This includes works provided through Google Books, Play Books, and Scholar. On July 10, Hachette Book Group, Cengage Learning, Elsevier, Turow, and S.C.R.I.B.E. joined together in […]
Avinash Kaushik spent roughly 16 years inside Google, has held senior client-side roles at companies like Intuit and DirecTV, and now advises brands and agencies as chief strategy officer at Human Made Machine. So, when he tells marketers to renegotiate their agency contracts and expect savings of 25% to 75%, starting this month, it is […]