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Do you remember the good ol’ days of Google Ads when all you needed to get good results were a list of keywords and bids? People type into that little white search box exactly what they’re looking for, so to win their business, you just need to … show up? While buying high-intent queries is […]
In the first half of 2026, search behavior shifted under our feet, software valuations cratered on sentiment rather than proof, and companies blamed layoffs on AI long before anyone could show the receipts. Kevin Indig posted a link on LinkedIn last week to his AI Halftime Report, H1 2026, and it is worth noting that […]
Google’s former Chief Scientist, who helped Google become the AI and Search powerhouse that it is today, was recently interviewed by Diana Hu of Y Combinator. He explained that the model people use is increasingly not as important as how the model is used within a larger system of tools, retrieval, and AI agents. Related […]
Alphabet’s CEO Sundar Pichai announced that Google DeepMind co-founder and CEO Demis Hassabis is now Chief Scientist of Alphabet and Chair of Google DeepMind. In bigger news, Jeff Dean has announced that he is stepping away from Google and is founding a new AI company called Discovery Loop. These changes may be attributable to the […]
I have dozens of conversations per week with folks in growth and marketing, ranging from directors, VPs of marketing, and CMOs to SEOs in the nitty-gritty day-to-day. If you want to go further, microsoft clarity now flags bots that ignore robots.txt covers it in detail. Many of my conversations involve measurement. This is an increasingly […]
Search Console finally separates AI visibility from everything else. On June 3, 2026, Google rolled out dedicated Generative AI performance reports for Search and Discover — the feature it had been testing with a subset of site owners for months — giving website owners a way to see which pages show up inside AI Overviews […]
The latest Datos x SparkToro State of Search Report is out, and it’s something of a doozy. AI is certainly on the rise, search still hasn’t been replaced (it’s not even in the process of), and more people than ever stay in Google’s ecosystem. Headline Findings: June was a record low for the open web […]
For years, you could gauge local visibility by checking the map pack and a page of organic results. These have always mattered, but now, the same business details that feed them are also powering AI assistants. Instead of presenting a page full of options, an assistant responds with just a few names. This change emphasizes […]
Google is rolling out a Search Console setting that lets you pull your content out of AI Overviews, AI Mode, and Discover’s AI features without leaving Search. That’s a choice we haven’t had before, and regulators in the UK now require Google to offer it. Whether to use it is a harder question than it […]
Rand Fishkin, the co-founder and CEO of SparkToro, posted on LinkedIn on July 24, 2026, to say that Similarweb’s newest report would “probably infuriate” two groups at once. The AI zealots who are certain every marketing dollar should already be chasing chatbot visibility. And the AI skeptics who’ve suspected the hype was overblown but never […]