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For years, URL structure was a technical SEO checkbox. Keep it short, use hyphens, include the keyword, done. While that playbook still works, it’s increasingly incomplete. A growing share of the target audience now discovers content through AI assistants and large language models like ChatGPT, Perplexity, Claude, Google’s AI Overviews, and more. These systems retrieve […]
On April 29, 2026, Sundar Pichai stood before Alphabet’s investors and delivered a masterclass in optimism. Google Cloud revenue crossed $20 billion for the first time. AI Overviews are driving Search queries to all-time highs. Gemini Enterprise paid users grew 40% quarter over quarter. “A terrific start to the year.” One day later, Jasmine Sun […]
Google’s Liz Reid explained on the Bloomberg Odd Lots podcast how AI Mode and AI Overviews are enabling detailed, need-based query patterns that create new challenges for Google. This points to a consequential change in search behavior that directly impacts how to approach SEO. Keyword Fragmentation In AI Search Liz Reid explained that users have […]
Google’s Liz Reid recently discussed what goes on behind the scenes of AI Search, particularly with the fragmentation of complex queries into smaller ones and a relatively new concept, Browsy Queries. Her feedback offers insights on what SEOs should be focusing on right now in order to perform better in AI search surfaces. Search Behavior […]
Google’s Martin Splitt and Nikola Todorovic, Director of Software Engineering at Google Search, recently discussed how AI is changing Google and SEO. Todorovic encouraged SEOs and businesses to take advantage of AI to analyze data, research competition, and improve their ability to provide value. AI And The Web Ecosystem Google’s Martin Splitt asked a question […]
Nikola Todorovic, Director of Software Engineering at Google Search, appeared on an episode of Search Off the Record to discuss how AI evolved inside Google Search. Todorovic leads Google’s SafeSearch engineering team and has worked in the search organization for 15 years. He said machine learning was difficult to deploy broadly across Search because complex […]
On April 16, 2026, Robby Stein, Google Search’s VP of Product, and Mike Torres, Google Chrome’s VP of Product, announced a new way to explore the web with AI Mode in Chrome. In their announcement, the two VPs wrote that the update makes it easier to “access and engage with content and dive deeper into […]
This week’s Pulse covers how AI Overviews affect click behavior, what independent research shows, and what earnings reports from Google and Microsoft reveal about search revenue. Here’s what matters for you and your work. Reid Repeats “Bounce Clicks” Argument On Bloomberg Google’s head of Search, Liz Reid, told Bloomberg’s Odd Lots podcast that AI Overviews […]
This month’s Ask A PPC explores a question many advertisers are starting to ask: “Can AI Mode ads actually drive conversions, or is this just another awareness play?” The answer to this question will vary based on how advertisers define success and what they’re comparing it against. Many accounts measure new opportunities against campaigns that […]
Alphabet reported Q1 2026 earnings, with Google Search & Other revenue rising 19% year over year to $60.4 billion. CEO Sundar Pichai tied the quarter’s Search performance to AI Overviews and AI Mode, saying people are “coming back to Search more.” Q1 revenue was lower sequentially than Q4 2025, when Search & Other came in […]