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In a recent interview, Google’s CEO, Sundar Pichai, explained how search is changing in response to advances in AI. The discussion centered on a simple question: If AI can act, plan, and execute, then what role will search play in the future? Information Queries May Become Agent AI Search The interviewer asked whether search remains […]
Akamai analyzed AI bot activity by examining application-layer traffic from its bot management tools. Commerce drew the most AI bot traffic at 48%. Media, which includes publishing, video, social media, and broadcasting, came second at 13%. Publishing companies accounted for 40% of all AI bot activity in media, ahead of broadcast and OTT at 29%. […]
Google CEO Sundar Pichai said AI models could break widely used software and that prices for black-market zero-day exploits may be falling. The comments came during a conversation on the Cheeky Pint podcast with Stripe CEO Patrick Collison. What Pichai Said The discussion touched on constraints facing AI infrastructure buildout when Pichai turned to security […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! AI Mode is compressing the stage where buyers compare, reject, and discover brands on their own. Our new usability study of 185 documented purchase tasks shows that 74% of AI Mode final shortlists came directly from the AI’s output – no external check, […]
This is Part 3 in a five-part series on optimizing websites for the agentic web. Part 1 covered the evolution from SEO to AAIO. Part 2 explored how to get your content cited in AI responses. This article goes deeper: the protocols forming the infrastructure layer that make everything else possible. The early web needed […]
Google Gemini more than doubled its referral traffic to websites between November and January, according to SE Ranking data from more than 101,000 sites with Google Analytics installed. The increase started in December, shortly after Google began rolling out Gemini 3 across its products. SE Ranking measured a 51% increase in December and a 42% […]
Google is expanding Search Live to more than 200 countries and territories, bringing voice and camera conversations to AI Mode globally. The expansion is powered by Gemini 3.1 Flash Live, a new audio model that Google calls its highest-quality yet. It’s inherently multilingual, so you can speak with Search in your preferred language without switching […]
Google updated its Discussion Forum and Q&A Page structured data documentation, adding several new supported properties to both markup types. The most notable addition is digitalSourceType, a property that lets forum and Q&A sites indicate when content was created by a trained AI model or another automated system. Content Source Labeling Comes To Forum Markup […]
Welcome to the week’s Pulse: updates affect how Google personalizes AI Mode, what Googlebot’s crawl limits look like in practice, and what new data shows about AIO click behavior and publisher traffic. Here’s what matters for you and your work. Google Personal Intelligence Now Free For US Users Google expanded Personal Intelligence from paid AI […]
Google updated the Universal Commerce Protocol with new Cart and Catalog capabilities, highlighted Identity Linking as an available option, and announced a simpler onboarding process through Merchant Center. The update is UCP’s first since Google launched the protocol at NRF in January. Cart and Catalog are published as draft specifications. Identity Linking is in the […]