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Google Analytics added an “AI Assistant” default channel group for traffic from recognized AI chatbot referrers, with Google naming ChatGPT, Gemini, and Claude as examples. GA4 property owners no longer need to build custom channel groups with regex patterns to separate AI assistant visits from referrals. Until now, all AI chatbot traffic landed in the […]
Google quietly updated one of its Google Ads help pages with a clarification that could raise concerns for some advertisers. Related reading: digital PR hasn’t changed. The updated documentation suggests that search terms shown in reporting for AI-powered Search experiences may not always reflect a user’s exact query. Instead, some reported search terms may represent […]
Schema markup is far more common on pages cited by AI. But a new Ahrefs report found that adding it didn’t result in a clear increase in citations. Ahrefs tracked 1,885 web pages that added JSON-LD schema. Each page was matched against control pages that never added schema, and citation changes were measured across Google […]
Google’s Universal Commerce Protocol can now handle shopping carts, live catalog queries, and loyalty program benefits for AI agent transactions. On March 19, Google announced three new UCP capabilities and a simplified onboarding path through Merchant Center, two months after Google and Shopify unveiled UCP at the National Retail Federation conference in January 2026. The January launch had a […]
The agent runtime is the new browser layer, and your website is going to be evaluated against the runtime, not against any individual model. Related reading: the grounding wars are coming: how AI visibility creates. That’s a shift web professionals have not yet made. The conversation is still framed around models. Which model writes better? […]
Google is rolling out five updates to how links appear in its generative AI Search experiences, including AI Mode and AI Overviews. The changes add subscription labels and inline links within responses, among other features. Related reading: Google puts recipe links at top of AI mode responses. Here’s an example of how the changes will […]
The old URL checklist still applies: keep it short, use hyphens, work the keyword in. But that checklist was written for crawlers that follow redirects, resolve canonicals, and can usually infer context even from a messy path. A growing share of your audience now finds content through AI assistants — ChatGPT, Perplexity, Claude, Google’s AI […]
On April 29, 2026, Sundar Pichai stood before Alphabet’s investors and delivered a masterclass in optimism. Google Cloud revenue crossed $20 billion for the first time. AI Overviews are driving Search queries to all-time highs. Gemini Enterprise paid users grew 40% quarter over quarter. “A terrific start to the year.” One day later, Jasmine Sun […]
Google’s Liz Reid explained on the Bloomberg Odd Lots podcast how AI Mode and AI Overviews are enabling detailed, need-based query patterns that create new challenges for Google. This points to a consequential change in search behavior that directly impacts how to approach SEO. Keyword Fragmentation In AI Search Liz Reid explained that users have […]
Google’s Liz Reid recently sat down for an interview that quietly clarified something a lot of SEOs have been guessing at: why some searches land on AI Mode, some stay on classic results, and some never touch AI at all. Her answer centers on a term most people outside Google have never heard — “browsy […]