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Google added AI search visibility reporting to Search Console, and the place it chose to put it is the whole argument. It is not a new product, and it is not a separate “Generative Console.” The same tool you already open to see how you rank in search now also shows how often you turn […]
In May, I wrote that the new search user was the trend and that Google’s product announcements were the distraction. Google has now handed us a year’s worth of data that confirms the behavioral shift and puts specific numbers on it. In the report “How People Are Using AI Mode in the U.S.” (published May […]
Anthropic released Claude Sonnet 5, the latest Sonnet-class model. Although it’s not a frontier-model breakthrough, Sonnet 5 meaningfully upgrades performance over previous models to deliver stronger coding capabilities, better agentic performance, and more efficient token usage. Anthropic’s announcement emphasized agentic performance, specifically the model’s ability to carry out multi-step work with less direct human guidance. […]
Google has launched a new visual treatment in AI Mode that places links to recipe sites at the top of responses for relevant recipe queries. Robby Stein, VP of Product for Google Search, announced the change in a post on X. Sharing more on our continued work to help people find great recipes in Search. […]
Google’s VP and Head of Search, Liz Reid, stated that personalized search and preferred sources can assist small publishers in gaining visibility, countering concerns that personalization makes them less accessible. Reid shared her perspective on the AI Inside podcast, during the same interview where she told publishers that the key to AI visibility lies in […]
Every few years, the web hands marketers the same deal. A new signal becomes the thing that decides who gets seen, an industry forms overnight to manufacture that signal, it works beautifully for a while, and then the platform notices, and the people who leaned on it fall off a cliff. The deal is being […]
Kevin Indig’s Growth Memo offers disciplined strategic analysis in the SEO and growth field, and his columns rarely veer from careful, evidence-grounded argument. So, when he stepped outside his usual lane in June 2026 to say, simply, “Stop trying to replace people with AI,” it was more diagnosis than vent. Indig calls the phenomenon “substitution […]
Google Search is becoming an agent manager. Sundar Pichai said it plainly across two interviews this spring: “A lot of what are information-seeking queries will be agentic in Search. You’ll be completing tasks. You’ll have many threads running.” One week later, at Google Marketing Live 2026, Nick Fox, the SVP who oversees Search, Ads, and […]
Google started rolling out the June spam update, the second of the year. It enforces documented spam policies, and one of those policies now covers more ground than it once did. Google’s spam rules treat attempts to “manipulate generative AI responses” in Search as a violation, and that’s one of the policies the update is […]
Welcome to the week’s Pulse: updates affect how Google measures its AI surfaces, what its spam rules cover, and where AI recommendations send traffic next. Here’s what matters for you and your work. Google Rolls Out June 2026 Spam Update Google began rolling out the June spam update on June 24. Key facts: Google announced […]