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Google introduced new reporting features inside Search Console at the start of June. The update provided publishers with impression counts earned across AI Overview answer boxes and AI Mode panels. At first, this was mostly celebrated as a major win for organic search measurement, and search teams assumed these new data points offer clear visibility […]
Y Combinator’s Diana Hu recently interviewed Boris Cherny, the creator and head of Claude Code at Anthropic. Cherny said that Claude Code is more capable than is commonly understood, saying that prompt engineering is largely not important. Given that Claude doesn’t require “overthinking,” he suggested Claude Code users would be better off unfollowing AI influencers […]
TL;DR AI search reshaped how people discover and evaluate brands in 2025. Visibility now depends on freshness, off-site credibility, content clarity and how clearly content can be interpreted inside answers—not just how it ranks. Brand visibility is in a constant state of fluctuation. Only 30% of brands stay visible from one answer to the next, […]
Google has been putting the Top Stories carousel inside AI Overviews rather than showing it lower down the page as its own module, according to tracking data published by NewzDash, a firm that sells visibility tracking to news publishers. Among the news searches the company tracked where Google showed Top Stories at all, 15.5% in […]
Google shared some interesting information about the future of Search and AI in its most recent earnings call. While many are focusing on the first negative cash flow since its IPO 20 years ago, I think Google is well on track for massive improvements. Google’s revenue is up 24% year-over-year. The reason it is cash […]
Take a look at how Americans spend their days, and you’ll get a good sense of what they most often ask Google’s AI about. A few subjects break that pattern. People ask about government paperwork, health, money, and legal issues, along with what to buy, far more often than they deal with any of it. […]
Adding FAQ sections to a set of test pages lifted AI citations. Removing them dropped citations back down. That reversion is the difference between correlation and causation, and almost no team measuring AI search today can produce it. That standard of proof anchored the latest SEJ webinar with seoClarity’s Mark Traphagen, VP of Product Marketing […]
Alphabet reported Q2 2026 earnings, with Google Search & Other revenue up 17% year over year to $63.27 billion. The growth rate eased from 19% in Q1 2026, marking the first decline after four quarters of acceleration. Total Alphabet revenue reached $119.8 billion, up 24% year over year, or 23% in constant currency. It was […]
Google’s Merchant Center opened a pilot last week that shows retailers what shopping-related questions people ask AI Mode and AI Overviews about. Brodie Clark, an independent SEO consultant who got access on a client sub-account, published screenshots and called it the first Google product to give query data for these surfaces The query data is […]
Almost a year ago, I recommended that chief marketing officers should “hire an economist or chief economist” to weather a perfect storm of challenges that included changing consumer behavior, rapid technological advancements, and economic uncertainty. Earlier this month, nearly 200 economists and tech leaders signed a letter to policymakers warning that AI “could bring risks, […]