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The UK’s Competition and Markets Authority has introduced two new conduct requirements for Google’s general search services, one covering how organic results are ranked and another covering search data portability. Under the fair ranking requirement, Google must rank organic results using objective and non-discriminatory criteria, including in AI Overviews, but not sponsored results. It also […]
No matter what their goal-based starting point, SEO, PPC, and content teams often work with different priorities and from different inputs. Channel and content resource work separation isn’t new, but the pressure has increased as search results have become even more complex. Depending on the query, Google can include AI Overviews, text ads, shopping results, […]
This week’s Ask an SEO question is: “Why have page impressions increased so much in GSC, but my page traffic is reducing? I thought it might be AIO, but when I look into this, not all pages have AI Overviews – what else could be causing impressions to increase so much?” Good question, and there […]
When Google AI Overviews, ChatGPT, and Perplexity answer a question that used to send someone clicking through ten blue links, they still have to decide which local business is trustworthy enough to name. Overwhelmingly, they lean on one signal above everything else on a website or listing: reviews. That changes what a review generation program […]
This post was sponsored by Peec AI. The opinions expressed in this article are the sponsor’s own. Which prompts should I prioritize tracking for AI visibility? Does exact wording change which brands AI engines recommend? Do I need to track every way someone might phrase a prompt in AI search? Marketers often panic about the […]
Google revealed at I/O 2026 that AI Overviews now has more than 2.5 billion monthly active users. What it did not reveal is how those users actually behave once an Overview appears. New data from GWI, the consumer research firm whose surveys represent 3 billion individuals globally, fills that gap – and the findings challenge […]
Impressions are up. Clicks are down. Rankings haven’t moved. If that describes your last Search Console export, you don’t have a content problem or a technical problem. You have a SERP that no longer sends you the clicks your positions used to earn, and the playbook you’re running was built for one that did. You […]
Ask the same question about your brand on four different AI engines, and you will likely get four different answers back. One answer is current and cites your latest page. Another describes a positioning you retired 18 months ago and cites nothing at all. A third routes the whole thing through a competitor’s comparison post. […]
I’m far from Google’s biggest fan. In fact, I have a well-earned reputation as an outspoken critic. But I believe my criticism comes from a position of fairness and balance. When Google does something right, I want to highlight that as well. This is one such occasion. I see what Google is trying to do […]
For every 1,000 U.S. Google searches, 232 clicks reach what SparkToro calls the open web, according to new data drawn from Similarweb’s clickstream panel. The report, published by SparkToro co-founder Rand Fishkin, found 68% of U.S. searches ended without any click from January through April. Its 2024 report, based on Datos data, separately reported 360 […]