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About 60% of U.S. adults say they read AI summaries at the top of search engine results, while about 30% say they don’t, and 10% are unsure. When a Google AI Overview accompanies search results, people are less likely to click through on a traditional result. A separate Pew study last year found that people […]
The AI answer about your business is the platform’s own speech now. A German court has now said so, and it changes who is liable when the answer is wrong. The lawsuit itself is the smaller story. The bigger one is what an answer engine does once it can be held responsible for what it […]
Barry Adams argued recently that Google is creating an audience loyalty ecosystem. His view on the mechanics is that Preferred Sources, Search Profiles, and Subscription Linking provide publishers with new tools to remain visible to trusted readers. His piece tells businesses with loyal audiences how to keep them. The more difficult question is what happens […]
Taylor Borden, an editor at LinkedIn, emailed me last week with a question she’s putting to a handful of writers for a special edition of her newsletter, The Work Shift. The premise was backed by data that shows entrepreneurship on LinkedIn is up nearly 70% year over year, more than six in 10 of those […]
OpenAI says GPT-5.5 Instant, the default model for free ChatGPT users, now performs comparably to its frontier Thinking models on health questions. The claim is based on the company’s own health evaluations. Health is one of the categories drawing the most scrutiny over AI-generated answers. For example, a Guardian investigation reported that some Google AI Overviews […]
For the past couple of years, one of the most reliable ways to influence AI search answers has been the self-promotional listicle: a “best X software” article published by a brand that, unsurprisingly, ranks itself first. It worked because it exploited a content gap — most companies were too self-conscious to publish something that openly […]
This post was sponsored by Expert Callers. The opinions expressed in this article are the sponsor’s own. Why did my inbound traffic drop suddenly? Are B2B leads dropping everywhere? Is AI Overviews hurting B2B leads? For two decades, the logic was simple: more traffic meant more leads, more leads meant more revenue. In 2026, that logic […]
The UK’s Competition and Markets Authority has introduced two new conduct requirements for Google’s general search services, one covering how organic results are ranked and another covering search data portability. Under the fair ranking requirement, Google must rank organic results using objective and non-discriminatory criteria, including in AI Overviews, but not sponsored results. It also […]
No matter what their goal-based starting point, SEO, PPC, and content teams often work with different priorities and from different inputs. Channel and content resource work separation isn’t new, but the pressure has increased as search results have become even more complex. Depending on the query, Google can include AI Overviews, text ads, shopping results, […]
This week’s Ask an SEO question is: “Why have page impressions increased so much in GSC, but my page traffic is reducing? I thought it might be AIO, but when I look into this, not all pages have AI Overviews – what else could be causing impressions to increase so much?” Good question, and there […]