30 N Gould St Ste N, Sheridan, WY 82801
+212 681 53 04 05
contact@skyweb3agency.com
Automation is a part of our daily lives in marketing. If you’re in a leadership role or oversee it in some capacity, you’re hearing about it from your team doing the day-to-day work, from those within your industry, or you’re doing your own exploration. Within search marketing, it has helped to greatly scale efforts as […]
Most link building pitches you’ll hear in 2026 are still selling a 2015 playbook: volume, guest posts on dead sites, and a fixation on domain rating. That approach does not just underperform now, it can actively damage a brand. Links have taken on a second job. They still influence Google’s ranking algorithm, but they also […]
Pinterest is making a pitch to marketers looking to connect with Gen Z consumers, by highlighting how the app facilitates discovery, without the pressure of aligning with broader trends or making users feel like they’re being told what to think. Which, according to Pinterest, is a key problem: “These days, it feels like we all […]
Meta has shared an update on its efforts to align with Australia’s new teen social media ban, which puts the onus on social platforms to keep all teens under the age of 16 off their platforms, or face significant financial penalties. The new law went into effect on December 10th, and thus far, Meta says […]
Listen to the article 6 min This audio is auto-generated. Please let us know if you have feedback. X has announced some new updates designed to streamline engagement in the app, while it’s also facing something of a revolt from one popular X community over its latest algorithm changes. First off, X has announced an […]
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. I wonder if this time X’s pledge to open-source its algorithm will stick. Over the weekend, X owner Elon Musk announced that X will soon publish all of the algorithmic code for X’s news feed and ads, […]
Hosting my podcast, gives me a front-row seat to the unfiltered reality of our industry, the gritty, “in-the-trenches” reality shared by experts who manage millions in spend. Last year, my guests, including Greg Finn, Christine “Shep” Zirnheld, Julie Friedman Bacchini, Andrew Lolk and Shawn Walker didn’t hold back. They dismantled “best practices,” called out platform […]
Listen to the article 12 min This audio is auto-generated. Please let us know if you have feedback. It’s the end of the first week back in the office. So how are we all feeling? Over the past week, I’ve outlined a range of considerations for social media marketing planning in 2026, looking at the […]
It’s the end of the first week back in the office. So how are we all feeling? Over the past week, I’ve outlined a range of considerations for social media marketing planning in 2026, looking at the rise of AI, the impact of algorithms, and the AR shift. These broader trends will change how you […]
How many times have you seen different SERP layouts and results across markets? No two people see the same search results, as per Google’s own documentation. No two users receive identical outputs from AI platforms either, even when using the same prompt. In a time of information overload, this raises an important question for global […]