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Is TikTok already censoring some topics, and restricting what U.S. users can see in the app? A rising number of high-profile users have declared that they’re moving away from the platform, due to concerns that the new Trump-aligned TikTok US team will look to manipulate its algorithms to restrict discussion of certain topics. Which, at […]
Ecommerce and Meta often go hand in hand. You can give Meta a 20,000-item catalog and a budget, and with its AI-powered Advantage+ campaigns, it’ll try to pair the right person with the right product, whether that’s a new customer or someone who’s already viewed those products before. But what’s actually happening inside that ad? […]
Here’s an interesting wrinkle to the U.S. TikTok deal: Congress doesn’t even know if the new U.S. ownership arrangement complies with the letter of the law, and meets the requirements of the Senate-approved “Protecting Americans from Foreign Adversary Controlled Applications Act.” That’s because the new U.S. ownership arrangement doesn’t totally separate TikTok from its Chinese […]
TikTok’s American audience is revolting, as the app switches over to its new, Americanized version. With TikTok US separating from the global version of the app, and converting to Oracle servers and control, many have raised concerns that the new entity will change to better align with Republican talking points, given that the board of […]
It’s a new day for TikTok in the U.S., under its new U.S. ownership, and already TikTok users are complaining about reliability issues, questionable post performance and, most concerningly, potential censorship. How much of that is true, and how much is imagined based on the broader context, is impossible to say, but the new U.S. […]
A White House official said the US and China have finalized a deal to spin off TikTok’s US business to a consortium led by Oracle and Silver Lake, Fox Business reported Thursday. CNN reported the joint venture has been formally established and announced its leadership team. The closing comes ahead of a January 23 deadline […]
It’s D-Day for TikTok in the U.S. once again, with President Trump’s latest executive order that holds off enforcement of the “Protecting Americans from Foreign Adversary Controlled Applications Act,” which went into effect on January 19th 2025, expiring on January 23rd. At that time, according to the act, TikTok will have to cease operating in […]
Every few months, someone asks a version of the same question “What happens to PPC managers now that AI runs the platforms?” The question usually comes wrapped in anxiety, sometimes in frustration, and often in the hope that there is still a lever left to pull. At this point, the answer has become clearer. PPC […]
It’s taken it a while to catch up, but X is now latching onto the “Starter Packs” trend that was first popularized by Bluesky back in 2024. Starter Packs make it easier for new users to find relevant people to follow in a specific niche, which is helpful for new users when they first open […]
Google Discover is largely a mystery to publishers and the search marketing community even though Google has published official guidance about what it is and what they feel publishers should know about it. Nevertheless, it’s so mysterious that it’s generally not even considered as a recommender system, yet that is what it is. This is […]