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For this week’s Ask An SEO, the question asked was: “From a technical standpoint, what does ‘entity optimization’ actually mean beyond adding schema?” To answer this, first of all, let’s establish, in information retrieval, that an entity is a uniquely identifiable “thing” that exists independently of the words used to describe it. Entity optimization is […]
Most underperforming Google Ads accounts don’t have a bidding problem. They have a data problem that looks like a bidding problem. Smart Bidding gets blamed for chasing the wrong users, when the real issue is that someone told it to treat a button click and a completed sale as equally valuable. The fix is not […]
“Many of the truths we cling to depend greatly on our own point of view.” said Obi-Wan Kenobi. It came back to me this week when I read a LinkedIn post from Rand Fishkin, which opened with a sentence I’ve never seen him write before: “I almost never write blog posts anymore, but this one […]
YouTube is making it easier for everyone to see when AI is used in videos by adding automatic detection and putting labels in more noticeable spots. The changes will affect where labels appear and how they’re applied. YouTube Creator Liaison Rene Ritchie detailed the updates in a video posted alongside the announcement. Where Labels Are […]
Every advertiser, from small businesses to enterprises, can struggle with knowing if their budget is allocated for the best results. Budget allocation used to be more straightforward, but campaign spend has shifted, and a lot of accounts could use a second look. Performance Max has disrupted how budget flows through accounts in new ways over […]
There is a shape that shows up again and again in the traffic charts of companies that decided to publish AI content at scale. Pages climb for six to twelve months. Organic traffic peaks a few months behind them. Then the line falls, and it usually keeps falling past the point where the program started. […]
Do you know who your audience is and what they want? Over the last 20 years or so, we used to rely almost purely on data to answer that question. But as cookie tracking and user signals declined and analytics shifted toward sampling (what we refer to as the “signal-loss era”), we’ve lost some of […]
Stop trying to out-calculate the machine and start feeding the machine better signals was the theme from Ginny Marvin, Google’s Ads Product Liaison, during a recent episode of the Ads Decoded podcast she hosts. To many, it sounded like a victory lap for automation and seemed to set the industry on fire. To others, it felt […]
Condé Nast CEO Roger Lynch says he told company teams to plan their businesses as if search traffic were zero. You will find more ideas in youtube CEO reveals your video marketing strategy for 2026. Lynch made the comments in an interview on TBPN, a tech talk show OpenAI acquired in April. He described three […]
Google Research published a paper that studies how to make generative AI systems produce answers that do more than sound plausible. The researchers say that their ALDRIFT framework “opens exciting avenues” for moving beyond answers that merely have a high probability. The paper, titled “Sample-Efficient Optimization over Generative Priors via Coarse Learnability,” examines a problem […]