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Do you know who your audience is and what they want? Over the last 20 years or so, we used to rely almost purely on data to answer that question. But as cookie tracking and user signals declined and analytics shifted toward sampling (what we refer to as the “signal-loss era”), we’ve lost some of […]
Stop trying to out-calculate the machine and start feeding the machine better signals was the theme from Ginny Marvin, Google’s Ads Product Liaison, during a recent episode of the Ads Decoded podcast she hosts. To many, it sounded like a victory lap for automation and seemed to set the industry on fire. To others, it felt […]
Condé Nast CEO Roger Lynch says he told company teams to plan their businesses as if search traffic were zero. Lynch made the comments in an interview on TBPN, a tech talk show OpenAI acquired in April. He described three consecutive years in which internal budget forecasts underestimated actual declines in search traffic. Lynch said: […]
Google Research published a paper that studies how to make generative AI systems produce answers that do more than sound plausible. The researchers say that their ALDRIFT framework “opens exciting avenues” for moving beyond answers that merely have a high probability. The paper, titled “Sample-Efficient Optimization over Generative Priors via Coarse Learnability,” examines a problem […]
This week’s Ask an SEO question is a bit different. The person wants to know how they can keep relevant and feel secure in their jobs with AI replacing people. In addition to this question, someone at the Digital Marketing EU conference in Lisbon asked, “How do we pay affiliates so we can use them […]
Search engines were designed to do several things at once: Rank a field of options, route the user to one of them, and keep the human inside the decision so the engine never owned the choice. That last part was not an accident. It was the liability architecture. Large language models were built without any […]
Google’s John Mueller answered a question about whether Google’s Preferred Sources feature can override standard ranking signals in Top Stories. His answer offers some clarity about how user preference can influence visibility without giving preferred sites a free pass around Google’s quality systems. Google’s Preferred Sources Google Preferred Sources is a Search feature that enables […]
Paid search has always been a moving target. In 2026, with platforms dominated by AI and Performance Max, Google has continuously pushed the industry toward automation. Yet, the myth of “set it and forget it” remains an illusion. Even the best-performing bid strategies eventually plateau. To scale, ad managers must periodically test new strategies to […]
Google’s own advice on surviving AI search is not a technical roadmap. It is closer to a mindset shift, and it came from an unusually candid conversation between Google Search Advocate Martin Splitt and Nikola Todorovic, Director of Software Engineering at Google Search, on the company’s Search Off The Record podcast. Splitt put the question […]
Ask.com, the search engine that started life as Ask Jeeves, shut down. Parent company IAC discontinued its search business as part of an ongoing effort to refocus its operations. A farewell message posted on the Ask.com homepage, reads: “Every great search must come to an end. As IAC continues to sharpen its focus, we have […]