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Pew Research Center ran nearly half a million webpages through an AI detector and found signs of AI authorship or editing on about 10% of them. Among pages published after ChatGPT’s launch specifically, that share jumps to 35%. Pew’s Data Labs team published the analysis on August 20, less than a year after two other […]
Hidden instructions meant for AI models have turned up in academic papers, job resumes, calendar invites, and now court filings. It looks like a new problem created by large language models. It isn’t. Hiding white-on-white text from human readers while leaving it perfectly legible to a machine was a search engine optimization tactic 25 years […]
This week’s search and AI news covers four threads that don’t reduce to a single ranking chart: a spam update working through the index, Google building interactive tools directly into AI answers, a new button that lets readers choose your site as a preferred source, and a sudden, still-unexplained drop in how often ChatGPT cites […]
Reddit’s share of ChatGPT Search citations fell sharply in mid-August 2026, according to tracking data from GEO analytics firm Promptwatch. The obvious explanation — that OpenAI changed how ChatGPT runs its background searches — doesn’t fully match the timeline, which complicates any quick call to deprioritize Reddit in an AI search strategy. Promptwatch found reddit.com […]
ChatGPT does not answer most questions straight from memory. When a prompt needs current information, the model breaks it into a set of background searches — “fan-out queries” — runs them in parallel, and stitches an answer together from whatever comes back. Watching how those background searches have changed over the past year turns out […]
AI labs are buying used books. Not e-books, not licensed datasets — pallets of physical, printed books, sourced by brokers who pitch the deal in blunt terms: the best training data left is sitting on a shelf, because it was printed before generative AI existed to pollute it. At the same time, a whole tier […]
When someone asks ChatGPT, Gemini, or Google’s AI Mode for a local recommendation, they increasingly get one answer instead of a page of ten businesses to compare. That single recommendation is the new first impression — and it is decided before the customer ever sees your website. Ranking in the traditional local pack still matters, […]
A lot of AI search advice circulating right now sounds confident and tests out flimsy. A recent Ahrefs research effort spanning more than 50 studies and roughly 15 million data points set out to check the claims the industry keeps repeating — about schema markup, llms.txt files, backlinks, “best of” listicles, and whether AI search […]
Most content teams have already rewritten how they format articles for AI systems — clear headings, direct answers, tidy structure. Far fewer have rewritten how they decide which articles to write in the first place. That second step is still handled the old way: pull a keyword tool, sort by search volume, build the calendar […]
Local search used to leave the comparison work to the customer. Someone typed a query, scanned a list of ten blue links, opened a few, and picked one. Ask an AI assistant for a local recommendation today and you get something different: AI-generated local business recommendations that have already been narrowed down for you, often […]