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Your Google Ads account is going to start serving a buyer you cannot see. That buyer is an AI agent that compares products and goes through checkout on your customer’s behalf. Agentic commerce is going to be the biggest structural change to ecommerce paid media since mobile, and it is already moving real money. During […]
Google announced the Open Knowledge Format (OKF), a new open specification for organizing and exchanging the knowledge that AI systems need in order to perform useful work. The announcement explains the reason for developing this new specification: “As foundation models continue to improve, the lack of relevant context often limits what they can do, especially […]
AI bots are increasingly affecting website performance, analytics, infrastructure costs, and content visibility. New research and infrastructure data suggest that the challenge is no longer simply scraping, but managing how automated traffic interacts with websites and the businesses that depend on them. Scraping Is The Least Of The Problems Many discussions among SEOs and site […]
For two decades the product feed sat on the paid side of the wall. Shopping ran on it, the PPC team maintained it, and SEO’s involvement ended at a glance in Search Console. That split made sense when the feed only fed ads. It does not make sense now. An ecommerce product feed is the […]
An SE Ranking analysis of 100,000 keywords found Reddit grew its top 3 presence in all 20 niches tracked after the May core update. For transparency, SE Ranking sells rank-tracking and AI visibility tools, and the data comes from its own keyword-monitoring platform. Data suggests Reddit grew most in niches where people look for personal […]
HTTP Archive’s latest Core Web Vitals Technology Report compares seven content management platforms, and the headline finding cuts against a common assumption: neither page weight nor Lighthouse lab scores reliably predict how a platform actually performs on Core Web Vitals in the real world. The platform that should have struggled the most, Shopify, finished third. […]
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. A year into the shift toward AI search, the marketing industry is full of confident takes about the factors that impact AI visibility. But we’ve seen very little data to support commonly held assumptions. We wanted to see what […]
Google used its I/O 2026 event to introduce Universal Cart, a new AI-powered shopping experience designed to work across Search, Gemini, YouTube, Gmail, and participating merchants. The announcement signals another major step in Google’s broader push toward “agentic commerce,” where AI systems do more than recommend products. Instead, they actively help users manage shopping decisions, […]
Google’s Universal Commerce Protocol is the first production blueprint for what every website (ecommerce or not) will eventually need to expose to AI agents: discoverable actions, predictable outcomes, persistent sessions, and explicit agent policies. UCP was released as infrastructure for Google Merchant Center retailers. But the more important story is the architecture underneath it. UCP […]
Google’s Universal Commerce Protocol can now handle shopping carts, live catalog queries, and loyalty program benefits for AI agent transactions. On March 19, Google announced three new UCP capabilities and a simplified onboarding path through Merchant Center, two months after Google and Shopify unveiled UCP at the National Retail Federation conference in January 2026. The January launch had a […]