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Google previewed several updates to its advertising measurement tools, including a new open-source incrementality testing solution and an enterprise platform for marketing mix modeling. The announcements come ahead of Google Marketing Live on May 20, where the company says it will share more about how Google Analytics is evolving. What’s New The updates cover data […]
Performance Max was pitched as the campaign type you set up once and let run. Five years into its existence, that pitch has aged badly. PMax only performs when someone is actively steering it, and left alone it burns budget on exactly the impressions that don’t convert. The setup producing the most consistent results for […]
Aleyda Solis, founder of Orainti, analyzed 87 million AI search visits across 10 markets, finding most clicks go to local domains rather than global defaults. Using Similarweb data, she examined more than 57,000 domain-market entries in the ‘click-producing layer.’ This layer includes visits to a domain after users click citations or links in AI-generated answers. […]
Checkout used to be a page you built. A form, a “Buy” button, a confirmation screen you controlled pixel by pixel. That page is starting to disappear. Not because people stopped buying things online, but because an AI agent is increasingly the one filling out the form, and it never renders your checkout UI at […]
Most advertisers still treat their product feed as a Shopping campaign input: fill in the required fields, keep disapprovals under control, move on. Google’s own language about Merchant Center data suggests that view is already out of date. On a recent episode of its Ads Decoded podcast, Google executives described product data as the connective […]
Most ecommerce brands obsess over category pages and backlinks or product optimizations, while their product feeds remain auto-generated and underoptimized. Product feeds act as the backbone of ecommerce site catalogs and have long been the sole remit of PPC teams, but in the new era of AI Search, this is changing. Back in 2023, Search […]
This post was sponsored by Alli AI. The opinions expressed in this article are the sponsor’s own. Everyone assumes Googlebot is the dominant crawler hitting their website. That assumption is now wrong. We analyzed 24,411,048 proxy requests across 78,000+ pages on 69 customer websites on Alli AI’s crawler enablement platform over a 55-day period (January […]
Google, OpenAI, and Shopify insist that the next revolution in AI is agentic AI shopping agents. Shopping is a lucrative area for AI to burrow into. The thing that I keep thinking is that shopping is a deeply important activity to humans; it’s literally a part of our DNA. Is surrendering the shopping experience something […]
Google’s March 2026 Spam Update was welcomed by many in the SEO community who were hoping for relief from listicles, AI content rewriters, and Google’s own AI Overviews that “rehash other people’s content.” The update unexpectedly finished in less than twenty-four hours, with a collective shrug and a yawn. Yet despite the underwhelming nature of […]
For businesses just beginning to test the waters in paid media, identifying the right channels to start with is foundational to success. Splitting a budget prematurely among too many platforms is not likely to yield positive results, and launching on a platform that’s not a good fit for a business can cause difficult conversations around […]