Reddit reported a remarkably strong quarter in July. Revenue reached $804.905 million, up 61% from a year earlier. Daily active uniques reached 130.3 million, advertising revenue grew 64%, and net income reached $252.848 million. Then the shares fell 21% in the first full trading session after the report. CNBC framed the reaction around a familiar […]
Paid Search Absorbed Organic’s Collapse – Then Q2 Slowed Down
For much of the past 18 months, paid search growth has coincided with growing pressure on organic traffic. AI Overviews and other zero-click search experiences have made organic clicks harder to capture. At the same time, advertisers have continued to increase paid media investment, reinforcing the idea that paid could absorb at least some of […]