A big following on Facebook or Instagram does not translate into AI citations the way most marketing teams assume. AI Overviews cite social content constantly now, but not because an account has scale — they cite whatever content answers the exact question in front of the model. A 5,000-follower account with real expertise or a […]
Reddit Preserved The Part Of The Internet We Broke
Reddit reported a remarkably strong quarter in July. Revenue reached $804.905 million, up 61% from a year earlier. Daily active uniques reached 130.3 million, advertising revenue grew 64%, and net income reached $252.848 million. Then the shares fell 21% in the first full trading session after the report. CNBC framed the reaction around a familiar […]