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A recent Linkedin post by Jim Yu flagged that BrightEdge’s AI Catalyst team analyzed citation and brand mention patterns from prompts across Finance, Healthcare, Education, and B2B Tech in five AI search engines: ChatGPT, Perplexity, Gemini, Google AI Mode, and Google AI Overviews. The finding that mattered most was buried in the data. Despite wildly […]
Google is rolling out five updates to how links appear in its generative AI Search experiences, including AI Mode and AI Overviews. The changes add subscription labels and inline links within responses, among other features. Related reading: Google puts recipe links at top of AI mode responses. Here’s an example of how the changes will […]
The old URL checklist still applies: keep it short, use hyphens, work the keyword in. But that checklist was written for crawlers that follow redirects, resolve canonicals, and can usually infer context even from a messy path. A growing share of your audience now finds content through AI assistants — ChatGPT, Perplexity, Claude, Google’s AI […]
On April 29, 2026, Sundar Pichai stood before Alphabet’s investors and delivered a masterclass in optimism. Google Cloud revenue crossed $20 billion for the first time. AI Overviews are driving Search queries to all-time highs. Gemini Enterprise paid users grew 40% quarter over quarter. “A terrific start to the year.” One day later, Jasmine Sun […]
Google’s Liz Reid recently sat down for an interview that quietly clarified something a lot of SEOs have been guessing at: why some searches land on AI Mode, some stay on classic results, and some never touch AI at all. Her answer centers on a term most people outside Google have never heard — “browsy […]
Google is rolling out two new features for AI Max that aim to address a common tension: bridging the gap between manual control and execution. The first new feature is called AI Brief, which allows advertisers to guide AI using natural language inputs. The other feature announced was Text Disclaimers, which address a long-standing limitation […]
Alphabet reported Q1 2026 earnings, with Google Search & Other revenue rising 19% year over year to $60.4 billion. CEO Sundar Pichai tied the quarter’s Search performance to AI Overviews and AI Mode, saying people are “coming back to Search more.” Q1 revenue was lower sequentially than Q4 2025, when Search & Other came in […]
TL;DR The best companies aren’t panicking. Carta, Ramp, and Webflow are proving that visibility in AI search comes from connected systems where originality, speed, and credibility compound. Search is now an answer engine. Visibility depends on being cited, not ranked. Freshness fuels authority. 70% of AI-cited pages were updated within the past year. Originality wins. […]
BrightEdge published new data showing the different kinds of sites five AI search surfaces tend to show in generated answers. The data makes it possible to see how those differences shape which types of sites each AI engine shows, with strong implications for how to promote to each one. The research focused on five AI […]
Google announced three updates to Search and AI Mode this week, which Roger Montti reported for SEJ. Reading his article motivated me to examine these updates, the broader pattern, and their implications for search this year. Looking at this in detail, it appears the updates push more of what used to be a results-page experience into […]